Skip Navigation LinksHome / Executive & Enterprise / Thought Leadership / Leadership / Zumba: Four Steps for Leading Innovation and Growth

Zumba: Four Steps for Leading Innovation and Growth

By Bradley George

During the past two years, I’ve been researching Zumba®, the Latin dance-fitness program that now has more than 12 million participants in 125 countries. Part of the research has included in-depth interviews with co-founders Alberto Perlman and Alberto Aghion. (It’s worth noting that Perlman is a 1998 Babson graduate.)

To read the full article and gain access to Babson Executive Education’s premium content, subscribe to Babson Insight by completing the form on the right. »
 

* indicates required field