​Off-Price Versus Price-Off (continued)

Tables, Figures, and Appendix

 

Table 1

List of Retailers Shopped Most Often

 

Figure 1 (refer to Table 1)

Perceptual Map of All Retailers & All Store Importance Attributes (19

Figure 2

Perceptual Map of Retail Groups & All Store Importance Attributes (19)

Figure 3

Perceptual Map of Retail Groups & Store Importance Attributes (6)

Figure 4

Perceptual Map of Off-Price Versus Discount Department Store Groups

Figure 5

Perceptual Map of Off-Price Versus Moderate Department Store Groups

Figure 6

Perceptual Map of Off-Price Versus Department Store Groups

Figure 7

Perceptual Map of Off-Price Versus Upscale Department Store Groups

Appendix

Measures of Store Attribute Importance Ratings

 

Store Attribute Importance (All items measured on a 10-point scale: 1 = Not at All Important; 10 = Extremely Important)

 

Fashion
• How important is having a prestigious, upscale reputation?
• How important is carrying top American and European designer brand names?
• How important is carrying quality, popular brand names?
• How important is offering the most unique fashion merchandise?
• How important is carrying the most current, up-to-date fashions?

Convenience
• How important is making it easy to get in and out of the store quickly?
• How important is making it easy to find what you are looking for?
• How important is providing a clean, uncluttered shopping atmosphere?
• How important is offering an easy return policy?

Price
• How important is offering competitive prices?
• How important is offering the best value on merchandise?
• How important is offering the lowest prices?
• How important is offering the best discounts on top American and European designer brand names?

Service
• How important is offering personal service/helpful sales clerks?
• How important is having knowledgeable sales clerks?

Selection
• How important is having the largest overall apparel merchandise assortment/selection?
• How important is having the ability to buy coordinated outfits at the same store?

Classic