Mark is co-founder and managing partner of the South Street Strategy Group, a Boston-based consulting firm that combines the best in strategy consulting with the best in marketing science to help companies develop superior growth and value delivery strategies. South Street Strategy Group is a sister company of Chadwick Martin Bailey, a 25-year old top 50 custom market research firm.
Mark has over 15 years of management and consulting experience in the high tech, wireless, consumer products and publishing industries, including work with large organizations such as XM Satellite Radio, Merck Medco, Nextel, Verisign, Marriott International, Nextel International, and Banknorth as well as a host of mid-sized and entrepreneurial ventures. Mark’s specialty is helping companies develop go-to-market strategies for the launch of a new product, service or business unit as well as for entering new market segments, but his recent project work has spanned the full spectrum of strategic business and marketing issues including brand activation, marketing performance improvement, and loyalty.
Mark has served on both sides of the management equation, working as a strategy consultant as well as a senior executive at a number of companies. Prior to co-founding the South Street Strategy Group, Mark spent nine years as a partner at the marketing strategy firm CMG Partners. Positions prior to that included: President and CEO of WriteRead; Director of Business Development and Product Management at SilverPlatter Information; and Senior Consultant with Nextera Business Solutions, formerly Symmetrix.
Mark's first career was as a business journalist and editor, and he continues to write and speak regularly on a variety of topics related to business and marketing strategy.
Mark earned a BA from Oberlin College and an MBA from UNC-Chapel Hill's Business School.