Ken Demma has been a Customer and Information-based Marketing leader for over 20 years, working in both Consulting and Corporate roles. Exploring and mining the intersection of Customer strategy, data, and technology in delivering on a customer-centric vision, he has built Analytic & Customer Marketing practices, delivering the benefits of increased Customer knowledge, loyalty, and Marketing Effectiveness. He has held executive roles at SAP, American Express, Fidelity Investments, US West, Affinity Group, iXL and several boutique consulting firms.

Ken teaches the course Strategic Customer Management: A Marketing Analytics Approach, has authored numerous articles including: Determining Dimensions—Marketing Investments Often Bear No Relation to Results, and The New Learning Curve—Advanced Knowledge Helps Companies’ Success in HyperCcompetitive Markets, and has contributed to numerous books, including High Performance Marketing (Eechambadi) and Analytics at Work (Davenport/Harris/Morison).

Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU. He has been an active member of Association of National Advertisers, (ANA), Business Analytics Concours, Marketing Leadership Council, and is an advisor to numerous small businesses.