Toyota Chair in Commerce and Electronic Business
Professor of Marketing, Marketing Division
213 Malloy Hall, Babson College
Babson Park, MA 02457-0310
781-239-3902 (office) & 781-239-5020 (fax)
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was also ranked 1st in terms of publications and 3rd in terms of citations for pricing research for the time period 1980-210 in 20 marketing/business publications.
He has published over 100 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards, such as Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research and Journal of Public Policy & Marketing.
He was awarded the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007), Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012) and M Series: Marketing (publisher McGraw-Hill 1e 2009). He was co-editor of Journal of Retailing (2001-2007). He is currently researching innovative retailers and working on a book.
He has won awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).
He has won awards for his research: William R. Davidson JR Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Luis W. Stern Award (IO Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, William R. Davidson JR Best Paper Award 2010 (for paper published in 2008), William R. Davidson JR Honorable Mention Award 2010 (for paper published in 2008), Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002 & 2008, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000. He also received a Best Reviewer Award (Journal of Retailing 2008) and a Distinguished Service Award (Journal of Retailing 2009).
He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference "Reflections & Future Directions for Marketing." He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing "Pricing & Public Policy." He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on "Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions". He also co-edited a special Issue of the Journal of Retailing, "Creating and Delivering Value through Supply-Chain Management," 2000. He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the American Marketing Association 2006 Summer Educator’s Conference. He is co-chairing the 2011 DMEF research summit.
He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, ExxonMobil, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.