Joe holds a degree in Law from the University of Barcelona, an MBA from University College Dublin and a PhD in Business Administration from IESE, Barcelona, where he was a member of the marketing faculty for 15 years (1982-1997) and Chairperson of the Full time MBA Program between 1990 and 1994. At the moment he runs AXIOMA CONSULTANTS, a management consulting firm he founded 12 years ago and lives in Malaga, on the south coast of Spain.
He is involved both in graduate and executive education as well as consulting projects with an emphasis on aligning marketing management policies with current business strategies.
In the last years, he has been a Visiting Professor at the Darden School of Business at the University of Virginia (Charlottesville); has also taught executive Programs at INSEAD/CEDEP (Fontainebleau) and is a part time faculty member at ESADE Business School (Barcelona), Instituto Internacional San Telmo (Sevilla), Europen School of Management and Technology (Berlin) and IEDC Bled School of Management (Slovenia). He has designed and delivered executive development programs and seminars in more than 60 countries in 4 continents and has won numerous teaching awards in Graduate Programs.
Among the international organizations that he has been connected with, either in consulting or in management development activities are Henkel, ABN AMRO Bank, Telefonica, Santander, Aon, Saint Gobain, Siemens, Wrigley, Electrolux, UHY, BBVA, Barilla, Novartis, L’Oreal, Omnicon Group (BBDO and Proximity), Gorenje, Barilla, Kyivstar and The World Bank.