Announcing the First Chilean Entrepreneurship Teaching Case Collection
Building on its entrepreneurial legacy to advance entrepreneurial thought and action for the world, Babson College partnered with Banco de Chile to immerse 20 faculty members from 10 Chilean universities into the rigorous art of entrepreneurship case writing and teaching. The intensive program, which took place from June 2009 to January 2010, has culminated with the publication of the first Chilean entrepreneurship teaching case collection. Heidi M. Neck, Faculty Director and Jeffry A. Timmons Professor of Entrepreneurial Studies, led the program. Babson professors Dennis Ceru, Brad George, Mary Gentile, and Andrew Zacharakis worked with each Chilean case team.
The program was graciously funded by Banco de Chile; therefore, all cases in the Chilean collection are free to use for educational purposes.
Faculty from the following Chilean institutions participated:
- Pontificia Universidad Católica de Chile
- Pontificia Universidad Católica de Valparaíso
- Universidad Adolfo Ibañez
- Universidad de los Andes
- Universidad Católica del Norte
- Universidad del Desarrollo
- Universidad Diego Portales
- Universidad de Santiago de Chile
- Universidad de Talca
- Universidad de Tarapacá
Teaching Cases
Authors: Camilo Drago and M. Soledad Etchebarne
University: Universidad Diego Portales
Babson Faculty Advisor: Brad George
Key Words: Family business; business plan; Timmons model; market feasibility; target market; fashion retailing; managerial capabilities; spin-off company; industrial analysis; SWOT analysis; internationalization; government funding; social issues (Mapuche people); labor-intensive versus capital-intensive (standardization) production; role of incubator
Authors: Hans Berner and Francisca Cibie
University: Universidad de los Andes
Babson Faculty Advisor: Dennis Ceru
Key Words: Entrepreneurship challenge; finding and shaping an opportunity; team building; financial assessment; marketing and branding; family decision making process; work experience; dealing with wine world experts; resources needs.
Authors: Andrés Ibáñez and Gustavo Maturana
University: Pontificia Universidad Católica de Chile
Babson Faculty Advisor: Dennis Ceru
Key Words: Business opportunity identification; Transition from a successful and stable academic career to entrepreneurship; Business idea vs. business model vs. profitable business idea; Business escalation and financing growth; Breakeven analysis.
Author: María Eugenia Puentes
University: Universidad del Desarrollo
Babson Faculty Advisor: Mary Gentile
Key Words: Corporate entrepreneurship, entrepreneurs’ profile analysis of the Chilean university context, finding and shaping an opportunity, building the right team
Authors: Romina Espindola, Francisco Castañeda
University: Universidad de Santiago de Chile
Babson Faculty Advisor: Andrew Zacharakis
Key Words: Entrepreneurial development, industrial organization, family business, business units, franchising, factory orders, sales to stores, leveraged growth, quality, marketing
Authors: Maria Cristina Alfred and María Paz Terraza
University: Universidad de Tarapacá Babson
Faculty Advisor: Dennis Ceru
Key Words: Entrepreneurial thinking, resources, environments for starting new businesses, women’s entrepreneurship
Authors:Orlando De la Vega and Rodrigo Vergara
University: Pontificia Universidad Católica de Valparaíso
Babson Faculty Advisor: Brad George
Key Words: Service company; effectual reasoning; causal logic; personality traits and competences; realizing of who you are and what you know; networking and relevance of people whom you know; finding and creating opportunities; entrepreneurship as a choice after work experience; economic crisis as an opportunity source for business, port industry and its modernization
Authors: Victor Nocetti and Patricio Sanchez
University: Universidad de Talca
Babson Faculty Advisor: Mary Gentile
Key Words: Strategic decisions, market opportunities, market segmentation, financial analysis, distinctive competencies, environmental analysis
Authors: Gianni Romaní and Carolina Rojas
University: Universidad Católica del Norte
Babson Faculty Advisor: Brad George
Key Words: Entrepreneurship as a career choice, creating and recognizing an opportunity, networking, business model, entry and growth strategies, creative problem solving, innovation, supply-chain management, cost/benefit analysis
Authors: Francisca Sinn and Sebastián Errázuriz
University: Universidad Adolfo Ibañez
Babson Faculty Advisor: Mary Gentile
Key Words:Growth and the emergent process of finding and assessing opportunities, women’s entrepreneurship, workers’ motivation, monetary versus non-monetary compensation, convergence of economic versus social goals in business, the role of technical/professional skills in entrepreneurship, the issue of remoteness and the role of the network, funding alternatives and risk aversion