BECOME A CONSUMER PRODUCT AND RETAIL LEADER
A Babson MBA gives you a strong business foundation and the entrepreneurial mindset needed to overcome obstacles and create opportunities in consumer products and retail organizations of all types and sizes.
The growth of the consumer sector depends on creativity, risk-taking, continuous improvement, and an entrepreneurial spirit. Babson’s living and learning laboratory provides curricular and cocurricular hands-on experiences that foster these innovative skills in students across job functions—from finance and accounting to marketing and management—and prepares them for a successful career in consumer products. Our marketing concentration includes courses on product design and development, product management, market research, and pricing strategies, all designed to make you a more effective innovator. With our focus on experiential learning, you’ll work on real-world business projects in real-time alongside multidisciplinary faculty and consumer products and retail leaders from across industries.
“Through Babson’s marketing concentration, students prepare for marketing careers by applying theory in real-world industry settings ranging from consumer products and industrial products to healthcare, financial services, and retailing.” – Anirudh Dehbar, Professor of Marketing, Chairperson of Marketing
Opportunities outside of the classroom, including the Babson Retail Club and consumer product and retail-specific industry panels, expand your network and connect you with high-caliber business contacts. You’ll also have the chance to attend Babson Marketing Club events such as Brand Management Night, when leading companies share insights into the
brand management career path. The club also hosts the Marketing Case Competition, an annual event with $8,500 in total prize money. The competition connects top MBA talent with companies ranging from Fortune 500 corporations to startups. Past participants include students from schools across the country.
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Why Consumer Product Companies Recruit from Babson