The Art of Business
By Sharman Andersen
Surfing the Web took President Len Schlesinger to the daily blog of social commentator and cartoonist Hugh MacLeod (gapingvoid). The day before the president delivered his State of the College address, a cartoon caught his eye. Schlesinger says, “The cartoon conveyed exactly what I planned to say, although in a much simpler and far better way. It read, ‘Don’t be the best in the world at what you do; be the only one.’ So I used his drawing as an introductory slide for my talk.”
Schlesinger acknowledges that a certain power in visual images can trump the use of words alone. Last fall, the College entered into a yearlong agreement with MacLeod for drawings that will communicate the identity of the school and its strategy.
MacLeod’s art is fresh, uncomplicated, and effective, perfect to help convey Babson’s message. Schlesinger sums it up when he says, “Hugh’s art is a useful addition to our communications arsenal—and it recognizes that while we take what we do very seriously, we don’t have to take ourselves all that seriously.”