Babson Professor Launches Entrepreneur ETF, Touts New “Entrepreneur Factor”

Professor Joel Shulman rings the closing bell at the NYC Stock Exchange to celebrate launch

Joel Shulman ETF Launch 2017

From left to right: Bruce Herring '87, former CIO of Fidelity; Patrick Gregory, Babson Lecturer and Faculty Director of the Cutler Center for Investments and Finance; Stephen Cutler MBA'61, Founder of Essex Investments; Marla Capozzi MBA'96, Chair of the Babson College Board of Trustees; Joel Shulman, Babson Professor and Founder and Managing Director of EntrepreneurShares

NEW YORK, New York­­, November 13, 2017—Babson College Professor Joel Shul­man has launched an “Entre­preneur 30” Exchange Traded Fund (ETF).

His innovative ETF holds a basket of the 30 largest Entrepreneur-led publicly-traded companies. The ETF was launched by Shulman, a professor at Babson College the No. 1 school for entrepreneurship, at the leading stock exchange (NYSE), on the first day of Global Entrepreneur Week with a newly released Institutional Investor publication. 

An afternoon agenda at the New York Stock Exchange included presentations by Babson College alumni, Bruce Herring ‘87 (former CIO of Fidelity), Rusty Vanneman ‘87 (CIO at CLS), Tom Lydon ’82 (ETF Trend Founder),  Steven Cutler MBA‘61  (Founder of Essex Investments), and Scott Stone ‘88 (CIO, Pentegra). The presentations and panel discussions helped set the stage of ETF trends before culminating with an Entrepreneur 30 Closing Bell Celebration.

“Over the past 12 years not only has the Entrepreneur Factor been significant, it has been, by far, the most significant Factor in helping explain excess returns over the peer benchmark,” says Shulman.

Shulman notes that his newest Entrepreneur 30 ETF, “employs proprietary research that creates a new Factor utilizing Management attributes.” He claims, “the Entrepreneur Factor helps explain excess returns over and above other well-known Factors such as Size, Value, Momentum, and Industry sectors.” He believes that Investment Allocation experts who currently manage broad investment strategies based on Value, Growth, Size, Momentum, and Industry Sectors, will soon realize benefits of this approach and will begin employing strategies and allocation models based on the new Entrepreneur Factor.


EntrepreneurShares, Shulman’s investment management firm, currently applies its Entrepreneur Factor across varying investment strategies including Market Cap, Industry Sector, and Country. The money management firm currently runs three mutual funds, one ETF, and many separately managed accounts. The historical performance among mutual funds and separately managed accounts has been recognized by Pension & Investments and The Wall Street Journal as exceptional, for varying time periods.   

The presentation and ETF launch coincides with the release of an Institutional Investor publication Leadership Matters: Crafting a Smart Beta Portfolio with a Founder-CEO Twist (pdf) that details just one of EntrepreneurShares’ Management attributes. 

Other Babson community members that helped make the event possible included:

  • Greg Faulkner  MBA '86
  • Alice Thompson '10
  • Jared Shulman  '12
  • Alissa Shulman, '14
  • Aleksandar Antelj '17
  • Mihai Prisacariu '17
  • Annie Arthur '18
  • David Zamarin '19
  • Lisa Couture MBA'12

About Global Entrepreneurship Week

The ETF launch was part of Babson’s Global Entrepreneurship Week (GEW) 2017 (November 9-16) events and activities. The Babson’s activities are a part of the thousands of events in 170 countries celebrating innovation, entrepreneurship, and creativity, during GEW.

Global Entrepreneurship Week is the world’s largest celebration of the innovators and job creators who launch startups that bring ideas to life, drive economic growth, and expand human welfare. During one week each November, GEW inspires people everywhere through local, national, and global activities designed to help them take the next step in their entrepreneurial journey. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors, and even investors—introducing them to new possibilities and exciting opportunities.

Joel Shulman

Joel Shulman is the founder and managing director of EntrepreneurShares. His 20+ years of academic research led to the formation of the firm's proprietary 15-factor investment model. Shulman is a leading academic in the field of Entrepreneurship at Babson College (ranked No. 1 for Entrepreneurship for  21 consecutive years by U.S. News & World Report.) Shulman holds a Ph.D. in Finance and is a CFA charter holder. He also earned an MPA from the JFK School of Government at Harvard University. He founded and sold The Shulman Review, a CFA test-prep company that trained over 12,000+ investment professionals in 110+ countries around the world. In addition, he provided consulting services to the World Bank and helped facilitate capital market development in Central Asian states. Shulman is the author of 2004 best business book Getting Bigger by Growing Smaller and contributes regularly to a Forbes column on investing.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds®. The top-ranked college for entrepreneurship education, Babson is a dynamic living and learning laboratory where students, faculty, and staff work together to address the real-world problems of business and society. We prepare the entrepreneurial leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, motivate teams in a common purpose to make a difference in the world, and have an impact on organizations of all sizes and types. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought & Action® as the most positive force on the planet for generating sustainable economic and social value.

By Shannon Sweeny, sweeny1@babson.edu, (781) 239-4621 | 11/13/2017 4:00 PM