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Genesis Project Enriches Rethink Music 2012 With Babson Partnership

New partnership With Babson College brings more solutions for the music industry.

 
 

 Rethink Music: Entrepreneurship in the Music Industry

 
 
Rethink Music announced that senior executives from online music magazine Pitchfork, digital music service Spotify, music video website VEVO, and music technology firm The Echo Nest, came together in Boston, April 23-24, to deliver presentations to delegates attending the second edition of Rethink Music. Rethink Music is a solutions-focused event with workshops, presentations, and panels designed to transform tomorrow's music industry.
 
The  list of Rethink Music speakers included:
•  Rio Caraeff, President & CEO, VEVO
  • Seth Goldstein, Chairman, turntable.fm
  • Seth Godin, Author
  • GZA/The Genius, Artist
  • Karmin, Artist
  • Chris Kaskie, President, Pitchfork
  • Jim Lucchese, CEO, The Echo Nest 
  • Kenneth Parks, Chief Content Officer, Spotify
In addition, as part of its continued development, Rethink Music has entered into a new partnership with Babson College for the Genesis Project competition.
The 2012 Genesis Project competition will recognise new concepts, technologies and businesses which can move the music industry forward, and is a key part of Rethink Music’s goal of fostering innovation and new ideas for the music industry. Boston-based Babson College, ranked #1 U.S. business school for entrepreneurship for 18 consecutive years and a recognised specialist in researching entrepreneurship in the music industry, is teaming-up with Rethink Music this year to support the Genesis Project.
Submissions to the competition were opened until 15 March 2012 and will be judged by Berklee College of Music faculty, Babson College faculty, industry executives and venture capitalists on their potential to become the basis of a viable new or improved venture or music business idea. Finalists presented their ideas at the Rethink Music conference in Boston on 23-24 April and Rethink Music provided the winning project $10,000 in legal services, additional in-kind awards, consulting services and meetings with venture capitalists.
“We are very excited about Babson College's involvement in Rethink Music, and in particular our Genesis Project," says Allen Bargfrede, Executive Director of Rethink Music for Berklee College of Music. "Musicians are by their nature entrepreneurial, and Babson's unique perspective will help us as we seek innovative solutions for tomorrow's music industry."
“Babson College is pleased to work with members of the music industry, some of the most entrepreneurial and innovative persons on the planet," said Babson College President Len Schlesinger. “Through our partnership with Rethink Music, Babson seeks to bring its expertise as the top-ranked college for entrepreneurship to benefit the entertainment ecosystem."
About Rethink Music – Produced by Berklee College of Music and midem, in association with Harvard University’s Berkman Center for Internet and Society, Rethink Music is a hands-on conference designed to bring music stakeholders together to discuss business models for the future, examine copyright challenges in the digital era, and analyse technological innovation in music and its distribution. Centered around transforming the music industry, Rethink Music’s programming does not just focus on discussing change, but rather making it happen.
About Berklee College of Music – Berklee College of Music was founded on the revolutionary principle that the best way to prepare students for careers in music was through the study and practice of contemporary music. For over 65 years, the college has evolved constantly to reflect the state of the art of music and the music business. With over a dozen performance and nonperformance majors, a diverse and talented student body representing over 70 countries, and a music industry "who's who" of alumni, Berklee is the world's premier learning lab for the music of today — and tomorrow.
About Reed MIDEM – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. A member of Reed Exhibitions, Reed MIDEM hosts MIPTV & MIPCOM for the television and digital content industries, midem for music professionals.
About Babson College – Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society — while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.
Press Contact
Mike Williams, Director of Communications, Reed MIDEM
Tel: +33 (0)1 41 90 49 33 - Cell: +33 (0)6 24 19 36 57 - mike.williams@reedmidem.com 
Allen Bush, Director of Media Relations, Berklee College of Music
Tel: +1 617-747-2658 - Cell: +1 617-529-7303 - abush@berklee.edu
 

By Nancy Sullivan, 781-239-4623, sullivann@babson.edu  | 1/23/2012 2:30 PM
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