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The Marketing Team

The Babson College Marketing team consists of creative, seasoned industry professionals. The organization is comprised of creative services, integrated marketing, multimedia and interactive, Babson Magazine, institutional communications—including brand advertising, public relations, crisis communications,, and presidential communications—and lifecycle marketing and communications staff which leads admissions, alumni, career services, development and student experience communication efforts.

All marketing leadership serves on the Marketing Council to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution. The Chief Marketing Officer oversees the organization and leads the Marketing Council.

I. Leadership

Sarah Sykora, Chief Marketing Officer

II. Institutional Marketing and Communications

Barbara Spies Blair, Associate Director, Public Relations
Cindy Lauer, Institutional Account Manager
Elizabeth Atwater, Managing Editor and Brand Journalist, Digital Content
Kelly Lynch, Senior Director, Institutional Communications
Lindsey Cunningham, Media Relations and Marketing Assistant
Michael Chmura, Director, Public Relations
Nate Little, Director, Presidential Communications

III. Integrated Marketing

Brian Karp, Manager, Marketing Project Management 
Cheryl Robock, Creative Services Director
Christopher Brown, Interactive Design Specialist
Deborah Barlay, Senior Graphic Designer and Art Director
Dennis Lonigro, Interactive Media Technologist
Garrett Lyons, Digital Marketing and Community Manager
Gene Begin, Senior Director of Integrated Marketing
James Regal, Associate Director of Multimedia and Interactive
Jen Roy, Multimedia Producer
Jim Kiley, Senior Editor
Lauren Catalano, Graphic Designer
Melissa Jolly, Senior Graphic Designer, Art Director, and Brand Specialist
Mitch Cote-Crosskill, Senior Copywriter
Vanessa Theoharis, Digital Marketing and Community Manager

IV. Lifecycle Marketing and Communications

Jeff Stupakevich, Manager, Development Communications
Lindsay Magoon, Manager, Alumni Communications
Olivia Gibson, Coordinator, Lifecycle Marketing and Communications
Pooja Shah, Specialist, Student Experience Communications 
Sara Quist, Senior Director, Lifecycle Marketing and Communications 
Stephanie Hamel, Sr. Manager, Admission Communications 

V. Babson Magazine

Donna Coco, Editor, Babson Magazine
John Crawford, Associate Editor, Babson Magazine
Sharman Andersen, Associate Editor, Babson Magazine

VI. Executive Education Marketing

Bob McDonald, Executive Education Marketing Director
Jordan Blossom, Marketing Coordinator, Executive Education