The Marketing Team
The Marketing team consists of creative, seasoned professionals. Institutional marketing communications, creative services, digital marketing, and the Babson Magazine staff report centrally while marketing directors for each school report into their respective deans. All Marketing leadership serves on Marketing Council to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution. Our Chief Marketing Officer oversees the central organization and heads up Marketing Council.
Central Marketing
I. Leadership
Sarah Sykora, Chief Marketing Officer
II. Institutional Marketing and Communications
Allison Gray, Institutional Marketing and Communications Specialist
Barbara Spies Blair, Associate Director, Public Relations
Cindy Lauer, Institutional Account Manager
Diane Fulman, Director, Strategic Communications
Hilary Katulak, Marketing and PR Assistant
Jeff Stupakevich, Manager, Development Communications
Kelly Lynch, Senior Director, Institutional Communications
Michael Chmura, Director, Public Relations
III. Creative Services
Brian Karp, Manager, Marketing Project Management
Cheryl Robock, Creative Services Director
Deborah Barlay, Senior Graphic Designer and Art Director
Jim Kiley, Senior Editor
Lauren Catalano, Graphic Designer
Melissa Jolly, Senior Graphic Designer, Art Director, and Brand Specialist
Kate Sitarz, Copywriter
Gene Begin, Digital Marketing Director
Lindsay Magoon, Alumni and Friends Digital Marketing and Community Manager
Vanessa Theoharis, Digital Marketing and Community Manager
Program Marketing
I. Graduate Marketing
Pooja Shah, Graduate Marketing Coordinator
Sara Quist, Graduate Marketing Director
II. Undergraduate Marketing
Christine Lovallo, Undergraduate Marketing Coordinator
Stephanie Hamel, Undergraduate Marketing Director
III. Executive Education Marketing
Bob McDonald, Executive Education Marketing Director
Kat Bliss, Executive Education Marketing Coordinator