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The Marketing Team

The Babson College Marketing team consists of creative, seasoned industry professionals. The organization is comprised of creative services, integrated marketing, multimedia and interactive, Babson Magazine, institutional communications—including brand advertising, public relations, crisis communications, and presidential communications—and lifecycle marketing and communications staff which leads admissions, alumni, career services, development, and student experience communication efforts.

All marketing leadership serves on the Marketing Council to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution. The Chief Marketing Officer oversees the organization and leads the Marketing Council.

I. Leadership

Sarah Sykora - Vice President and Chief Marketing Officer
Kallan Lock-Durken - Marketing Assistant

II. Institutional Marketing and Communications

Atwater, Elizabeth - Manager, Communications and Brand Content
Chmura, Michael - Director, Public Relations
DiPietro, Brianna - Public Relations Specialist
Lauer, Cindy - Manager, Institutional Account
Little, Nate - Director, Presidential Communications
Lynch, Kelly - Associate Vice President, Communications
Spies Blair, Barbara - Associate Director, Public Relations

III. Integrated Marketing

Begin, Gene - Senior Director, Integrated Marketing
Brown, Christopher - Interactive Support Specialist
Cahill, Cathy - Graphic Designer
Catalano, Lauren - Senior Graphic Designer
Chan, Jennifer - Junior Graphic Designer
Cote-Crosskill, Mitch - Senior Copywriter
Cunningham, Lindsey - Coordinator, Integrated Marketing
Jolly, Melissa - Director, Art and Brand Specialist
Karp, Brian - Manager, Marketing Project Management
Kiley, James - Senior Editor
Lonigro, Dennis - Interactive Media Technologist
Lyons, Garrett - Manager, Integrated Marketing
Regal, James - Associate Director, Multimedia and Interactive
Robock, Cheryl - Director, Creative Services
Schoenfeld, Wendy - Project Coordinator
Theoharis, Vanessa - Manager, Integrated Marketing
Valencia, Jen - Multimedia Producer

IV. Lifecycle Marketing and Communications

Gibson, Olivia - Coordinator, Lifecycle Marketing and Communications
Hamel, Stephanie - Senior Manager, Admission Communications
Magoon, Lindsay - Manager, Alumni Communications
Quist, Sara - Senior Director, Lifecycle Marketing and Communications
Smith, Kaitlyn - Manager, Student Experience Communications
Stupakevich, Jeff - Manager, Development Communications

V. Babson Magazine

Anderson, Sharman - Associate Editor, Babson Magazine
Coco, Donna - Editor, Babson Magazine
Crawford, John - Senior Editor, Babson Magazine

VI. Executive Education Marketing

Blossom, Jordan - Marketing Coordinator, Executive Education​​​​​
McDonald, Bob - Managing Director, Executive Education