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​The Marketing Team

The Babson College Marketing team consists of creative, seasoned industry professionals. The organization is comprised of institutional communications, including brand awareness efforts, public relations, and crisis communications; integrated marketing, including creative services, integrated content, and multimedia and interactive; lifecycle marketing and communications, which leads admissions marketing efforts; and  Babson Magazine.

The marketing leadership seeks to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution.

Leadership

Kelly Lynch - Chief of Staff
Andy Tiedemann - Managing Director, Institutional Communications
Kallan Lock-Durken - Marketing Assistant

Institutional Communications

Chmura, Michael - Director, Public Relations
Magoon, Lindsay - Associate Director, Institutional Communications
Radicioni, Brianna - Manager, Public Relations
Sweeny, Shannon - Specialist, Public Relations

Integrated Marketing

Atwater, Elizabeth - Senior Manager, Thought Leadership Content
Brown, Christopher - Interactive Support Specialist
Cahill, Cathy - Graphic Designer
Catalano, Lauren - Senior Graphic Designer
Chan, Jennifer - Junior Graphic Designer
Crosskill, Mitch - Senior Copywriter
Feasey, Kristina - Manager, Marketing Project Management
Jolly, Melissa - Art Director
Lanthier, Kaitlyn - Brand Journalist, Integrated Content
Pearlman, Adam - Interactive Web Development Specialist
Kiley, James - Senior Editor
Regal, James - Associate Director, Multimedia and Interactive
Robock, Cheryl - Director, Creative Services
Schoenfeld, Wendy - Project Coordinator
Theoharis, Vanessa - Associate Director, Integrated Content Strategy
Valencia, Jen - Multimedia Producer
Zieff, Drew - Coordinator, Integrated Content

Lifecycle Marketing and Communications

Goldberg, Kathy - Advisor, Agency Relations and Advertising
Gordon, Stephanie - Senior Manager, Admission Communications
Hamilton, Tonia - Senior Manager, Strategic Initiatives
Lyons, Ga​rrett - Senior Manager, Marketing Data and Analytics

Babson Magazine

Coco, Donna - Editor, Babson Magazine
Crawford, John - Senior Editor, Babson Magazine
Dornbusch, Jane - Associate Editor, Babson Magazine

Campus Marketing Partners

Athletics

Dietz, Scott - Associate Athletic Director, Strategic Communications

Executive Education Marketing

Blossom, Jordan - Marketing Coordinator, Executive Education​​​​​
Bruny, Michael - Digital Content Manager
Johnson, Kristen - Managing Director, Marketing