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The Marketing Team

The Babson College Marketing team consists of creative, seasoned industry professionals. The organization is comprised of creative services, integrated marketing, multimedia and interactive, Babson Magazine, institutional communications—including brand advertising, public relations, crisis communications,, and presidential communications—and lifecycle marketing and communications staff which leads admissions, alumni, career services, development and student experience communication efforts.

All marketing leadership serves on the Marketing Council to ensure coordination of owned, earned, and paid media, and consistency of the brand across the institution. The Chief Marketing Officer oversees the organization and leads the Marketing Council.

I. Leadership

Sarah Sykora, Chief Marketing Officer
Kallan Lock-Durken, Marketing Assistant

II. Institutional Marketing and Communications

Barbara Spies Blair, Associate Director, Public Relations
Brianna DiPietro​, Public Relations Specialist 
Cindy Lauer, Institutional Account Manager
Elizabeth Atwater, Managing Editor and Brand Journalist, Digital Content
Kelly Lynch, Senior Director, Institutional Communications
Michael Chmura, Director, Public Relations
Nate Little, Director, Presidential Communications

III. Integrated Marketing

Brian Karp, Manager, Marketing Project Management
Wendy Schoenfeld, Project Coordinator
Cheryl Robock, Creative Services Director
Christopher Brown, Interactive Support Specialist
Lindsey Cunningham, Coordinator, Integrated Marketing
Dennis Lonigro, Interactive Media Technologist
Garrett Lyons, Manager, Integrated Marketing
Gene Begin, Senior Director of Integrated Marketing
James Regal, Associate Director of Multimedia and Interactive
Jen Valencia, Multimedia Producer
Jim Kiley, Senior Editor
Lauren Catalano, Senior Graphic Designer 
Cathy Cahill​, Graphic Designer
Melissa Jolly, Art Director, and Brand Specialist
Jennifer Chan, Junior Graphic Designer
Mitch Crosskill, Senior Copywriter
Vanessa Theoharis, Manager, Integrated Marketing

IV. Lifecycle Marketing and Communications

Jeff Stupakevich, Manager, Development Communications
Lindsay Magoon, Manager, Alumni Communications
Olivia Gibson, Coordinator, Lifecycle Marketing and Communications
Kait Smith, Manager, Student Experience Communications
Sara Quist, Senior Director, Lifecycle Marketing and Communications
Stephanie Hamel, Sr. Manager, Admission Communications

V. Babson Magazine

Donna Coco, Editor, Babson Magazine
John Crawford, Senior Editor, Babson Magazine
Sharman Andersen, Associate Editor, Babson Magazine

VI. Executive Education Marketing

Bob McDonald, Executive Education Marketing Director
Jordan Blossom, Marketing Coordinator, Executive Education​​​​​