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Define a Word. Redefine the World.

I’ve seen the Define Entrepreneurship marketing campaign. How can I help spread the word?

  1. Visit to enter your definition of entrepreneurship and then share it with your social networks.

  2. Look through the definitions on the site, and share ones that you think are particularly good through your social networks. You’ll see on the site that there is a share button at each definition to easily do so.

  3. Add a define entrepreneurship banner to your website. Two banner options in different sizes are available:

    Download Banner HTML Code »

  4. Use the define campaign email signature that includes a link back to the site.

  5. Encourage relevant organizations that you have a connection with to help promote the movement to redefine entrepreneurship (and thus the College). To do so, you can customize the message below. This is a great way to further expand our reach into areas and populations that our campaign isn’t able to target given our budget constraints.

    Customizable Message

    Dear XYZ, Babson College invites you, and the entire XYZ network, to share your definitions of entrepreneurship to help showcase how critical Entrepreneurial Thought and Action® is to organizations of all types and sizes in today’s world. Our new digital hub,, allows the community at large to help us redefine the word entrepreneurship by posting and sharing their own definitions. We hope you will join this movement by entering your definition.

The social, economic, and environmental issues confronting our world require solutions—the type that entrepreneurship, broadly defined, is uniquely capable of delivering. Please join us in extending the definition of entrepreneurship and, in doing so, help shape how the world views and values entrepreneurs.