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Agency Capabilities

The Babson College agency team is skilled in a wide variety of areas including graphic design, multimedia and interactive, copywriting and editing, digital and integrated marketing, and consulting and strategy. 

Whether we are designing an envelope for your mailer or creating and producing a large marketing campaign, you can be assured that your finished product will be on-brand every time.

The marketing team is here to assist you with projects that align with our objectives of driving awareness for, and building and maintaining the reputation of, the College:

Agnecy Capabilities
  • Analytics
  • Art direction
  • Brand identity
  • Brand strategy and management
  • Campaign strategy and execution
  • Copywriting and editing
  • Content creation and management
  • Crisis communications
  • Editorial guidelines
  • Email marketing
  • Graphic design
  • Interactive web design and email design
  • Media and public relations
  • Mobile strategy
  • Multimedia strategy and creation
  • Production services
  • Search engine optimization
  • Social media and community management
  • Sustainable printing direction
  • Website development and design
  • Website support and training