How to Create a New Press Release

Step 1:

Navigate to the Babson Announcements subsite where you want to add a press release, Home > News & Events > Babson Announcements.

Step 2:

From the Ribbon at the top of the page, open the Site Actions dropdown and select New Page.
Screenshot New Page 

Step 3:

A New Page dialog box will appear. Enter the filename using the site standards for press releases (and pages in general):
  • Start the filename with the date in YYMMDD format (no spaces or hyphens), e.g. 110817
  • Use all lower case letters
  • No special characters like @, &, *, et. al.
  • Use a small number of words that intuitively describe the page, like a newspaper-style “slug,” e.g., “110817 forbes ranks babson”
  • SharePoint will automatically place a hyphen (“-”) between words to eliminate spaces
Screenshot Name Page 
Remember, this is the filename, not the headline of the article -- you’ll be able to add the headline to the “Short Title” field on the next screen.
Click Create.

Step 4:

SharePoint will take you directly into the page you’ve created and you’ll be in Edit mode with the page checked out and editable. Screenshot Edit Page

Step 5:

Add the page header image by clicking on the blue, half-hidden “Click here to insert a picture from SharePoint” link in the “Page Image” field. 
Screenshot Insert Picture 
In the resulting “Edit Image Properties” dialog box, click the first (top) Browse… button to navigate to the correct image.
Screenshot Edit Properties 
Navigate to the Images folder under the very top folder in your section, in this case News & Events > Images. Select the news-L4-header image in the folder and click OK. There is no need to enter anything else in the “Edit Image Properties” dialog box that’s still open, just click OK again to close.
Screenshot Choose Picture 

Step 6:

Enter text in the fields displayed in edit mode:
  • Short Title: SharePoint will prefill the Short Title with the page name (e.g. “110817 forbes ranks babson”) and you can change it to the actual article headline, e.g. “Forbes Ranks Babson MBA”
  • Preview Text: A one or two sentence description, e.g. “In its biennial ranking of Best U.S. Business Schools, Forbes ranks the Babson College MBA program #3 in Massachusetts, following only Harvard and MIT, and #44 nationally.”
    Note: This field can have no more than 255 characters.
  • Preview Image: Not used for most articles. Be careful not to confuse this with the “Page Image” field (see previous step, above) and post a header image.
  • Page Content 1: The bulk of the article, e.g.:
    “Forbes ranking of MBA programs focuses on the return on investment that graduates receive attending business school. According to ranking data, the Babson MBA 2010 salary is $112,000, up from…”
  • Byline: e.g., Barbara Blair, 781-784-3259,
  • Scheduling Start Date:
    Change the selection from Immediately to On the following date: and enter a date, either by typing it in or using the calendar date picker.
    Note: If you don’t enter a start date, the article will fall to the very bottom of the News Listing web part on the Babson Announcements page and will not be in chronological order.

Step 7:

Update the meta data in the Edit Properties window. This controls how your page appears in the site navigation and the way it’s indexed in Search Engine results.
From the ribbon select Page > Edit Properties > Edit Properties
Screenshot Edit Properties 
These following six Page Properties fields should be corrected/filled:
  • Short Title: Page title, e.g, “Forbes Ranks Babson MBA” should already be filled in.
  • Long Title: Text that appears in Search Engine Results. The page name, separated by a space, then a pipe, then another space, then the subsite name. Note: 53 characters maximum
    e.g., “Forbes Ranks Babson MBA | News & Events”
  • Meta Description: Sentence of 255 characters maximum: use the same text as for Preview Text field, e.g. “In its biennial ranking of Best U.S. Business Schools, Forbes ranks the Babson College MBA program #3 in Massachusetts, following only Harvard and MIT, and #44 nationally.”)
  • Owner:  Should already be filled in with your name. You can change it to another registered SharePoint user, or leave it blank.
  • News Category: Choose one or more categories that describe the content of the article. The category selection will control which articles display in the category-specific News Module web part across the site.
  • When finished, click Save.

Screenshot Edit Properties


Step 8: 

Save and Publish the page by selecting the Publish tab, then click Publish. Enter a brief comment in the dialog box like, “Created new page” or “Updated link to presentation” then click Continue. After publishing, the page will be visible to all users and will appear in the News Listing web part on the Babson Announcements page. It may also appear in various News Modules web parts across the site if a category selected matches the article’s category.
Screenshot Publish