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#lovebabson (pdf) Define You viewbook (pdf) Escape from Alcatraz

Our Portfolio

We tackle thousands of projects each year, but our hard work makes for some superior marketing collateral. Take a look at a few of our most recent pieces.

Undergraduate Student Career Journeys

To help illustrate the Undergraduate Center for Career Development’s philosophy, Babson students share their career journeys via interactive videos (YouTube playlist).


Incorporating photos with the hashtag #lovebabson from a current student Instagram photo contest, the #LoveBabson Notebook (pdf) visually showcases the student experience.

Define You

The core of the undergraduate admission marketing sequence, the Define You Undergraduate Admission Viewbook (pdf) and website at showcase the variety of ways students define their Babson experience.

Entrepreneurship of All Kinds™

With weekly new stories on noteworthy innovators from the Babson community and beyond, the news-centric website showcases the entrepreneurial leaders, organizations, and ideas making an impact in society at large.

Commencement 2013

Compiling videos, photos, and storifies of community social media conversation and content, the Commencement Recap website provides an engaging look back on graduation weekend.

Escape from Alcatraz

Including collateral such as cycling jerseys, windfeathers, banners and promotional materials, the Escape from Alcatraz Triathlon gave Babson a way to increase brand recognition, while supporting community members as they put their endurance to the ultimate test.

Environmental Graphics

Hanging banners and column wraps displayed in the F.W. Olin Graduate School of Business brought the Mission: Definition brand campaign to campus buildings.

The Sky is the Limit

When the Babson reached its Babson Rising campaign fundraising goal, the College promoted the achievement using the headline “The Sky is the Limit!” (pdf), including a Babson Rising Donors Thank You Video that was shared with the more than 17,500 Babson friends and family that supported the campaign.

Babson College Marketing CapabilitiesOur Marketing Capabilities Presentation is an overview of everything we do—from developing and maintaing our brand to providing customized solutions for the various schools, departments, and centers at the College.