We tackle thousands of projects each year, but our hard work makes for some superior marketing collateral. Take a look at a few of our most recent pieces.
Reunion 2014: It’s Your Year
A new, vibrant look to Reunion promotional materials highlighted new programming and events that gave even more reason to come back to campus with classmates (video)! The integrated campaign included a Save the Date boxed balloon, a reunion volunteer toolkit (pdf), targeted emails and a reunion brochure (pdf).
Career Development Student Engagement Campaign
The integrated Find Your Happy Place campaign (flyers, laptop stickers, LCD screens, posters, social media branding, sticky notes, T-shirts, templates) encouraged undergraduate and graduate students to leverage staff relationship managers and career-related resources available through the Center for Career Development.
Incorporating photos with the hashtag #lovebabson from a current student Instagram photo contest, the #LoveBabson Notebook (pdf) visually showcases the student experience.
The core of the undergraduate admission marketing sequence, the Define You Undergraduate Admission Viewbook (pdf) and website at babson.edu/defineyou showcase the variety of ways students define their Babson experience.
Entrepreneurship of All Kinds™
With bi-weekly new stories on noteworthy innovators from the Babson community and beyond, the news-centric entrepreneurshipofallkinds.org website showcases the entrepreneurial leaders, organizations, and ideas making an impact in society at large. Subscribe to its quarterly newsletter.
Compiling videos, photos, and storifies of community social media conversation and content, the Commencement Recap website provides an engaging look back on graduation weekend.
Escape from Alcatraz
Including collateral such as cycling jerseys, windfeathers, banners and promotional materials, the Escape from Alcatraz Triathlon gave Babson a way to increase brand recognition, while supporting community members as they put their endurance to the ultimate test.
Hanging banners and column wraps displayed in the F.W. Olin Graduate School of Business brought the Mission: Definition brand campaign to campus buildings.