Project Areas

Project Emphasis

The projects deal with current concerns of sponsor organizations in one or more functional areas and fields.

• Marketing plan development
• Finance strategy
• Business development
• Benchmark/Competitive analysis
• Marketing strategy/analysis
• Industry analysis
• Internet-related projects

Fields

The Management Consulting Field Experience (MCFE) is an excellent opportunity for students to apply principles learned in the classroom to real-world consulting projects. The students solve actual business situations and develop key skills in negotiation, group dynamics, organization, and planning. Students develop marketable skills by learning the consulting process and working in growing fields, such as e-commerce.

Teams of three to five undergraduates work as a consulting group for a sponsor company. The students meet with the client, analyze problems, and explore possible solutions. Students apply for acceptance into the four-credit course. The project concludes with a formal report and a presentation to the Sponsor Company comprising the group’s recommendations.

EPS MCFE

Many of the projects involve working with small businesses, and e-commerce companies to analyze problems and explore possible solutions.

Finance MCFE

There have been projects in financial advisory, corporate finance and investment management. Current projects include the opportunity to pitch stocks and create a long-term financial budget plan.

Management MCFE

Projects focus on business development, strategy, business planning, and competitive analysis.

Marketing MCFE

Projects include marketing research, brand management, competitive analysis, Internet marketing, and marketing plans.

MIS MCFE

Projects focus on website design and strategy, analysis of Return on Investment (ROI) and financial sustainability of websites and often including the completion of a working website.