Job Search Skills and Your Personal Brand
As the top entrepreneurial students in the world, Babson students are experts in managing change, practicing innovation, recognizing and capitalizing upon opportunity, executing strategy, and taking risks. These entrepreneurial skills set you apart; marketing them effectively is critical to your career success.
Like marketing a product, personal branding is a deliberate, customized set of messages intended to entice a targeted group of employers, potential business partners/investors, or your own future employees. Everything that reaches the eyes and ears of this target group is part of your personal brand: the pictures you post on Facebook, your resume and cover letter, what and how you communicate, your personal presence, and everything in between.
Leveraging the latest technology, CCD’s web-site is intentionally designed to help you sharpen these skills 24/7, by engaging employers, alumni, friends, educators and students in novel ways. Here you will find on-line guidelines and advice, workshops and webinars, networks and postings, and research tools. In addition to our web-site, CCD Career Counselors and Employers-in-Residence are available to meet with you personally during our walk-in hours or by making a counseling appointment.
Opportunity surrounds you; be ready to brand and present yourself effectively at a moment’s notice.