Technological advances, easy access to information, and the emergence of social media, make it easy for anyone to evaluate your personal brand before they event meet you.
More and more employers are evaluating a student’s online presence as part of their hiring process. Bluewolf Consulting is one such company. Review their webinar to the right “Effective Use of Social Media” for tips on building an effective online brand.
While most employers continue to require traditional resumes, some students are putting their entrepreneurial minds to work by finding creative ways to capture the attention of certain employers. And, pockets of companies, particularly in the design, marketing, and technology arenas, have adopted a "show, don't tell" mentality to evaluate the creativity of future hires.
Consider Joel Kennedy '12, a talented graphic designer and entrepreneur, who was targeting start up graphic design firms in California, most of whom hired designers from elite art schools, not business schools. His design experience was top notch, and he had a business advantage over traditional art students, but his traditional resume wasn't getting the attention he wanted from the right employers. So, he changed his approach, and adopted a "show, don't tell" philosophy with a 90 second digital resume. The difference was palpable and resulted in interviews, and eventually a full-time job. While digital resumes will not work for all employers, and may even be a turnoff to some, it does work for the right ones -- underscoring the importance of deeply understanding your target group of employers.
Click here to view Joel's Digital Resume.