Resumes, Cover Letters & More

Conveying and effectively promoting a consistent, clear, compelling personal brand is critical to your career success. 

Well-crafted resumes, cover letters, and other written correspondence continue to play an important role.  In addition, technological advances, easy access to information, and the emergence of social media, are making it increasingly easy for anyone to evaluate your personal brand before they even meet you. 

The very same branding and communications strategies you have learned (or will learn) in MCE and other marketing classes here at Babson apply to building and communicating your own personal brand.  For example, Integrated Marketing Communications concepts teach the importance of integrating and coordinating various communications tools to promote a clear brand message.  For you, this means your resume, cover letter, on line presence, and anything that reaches the eyes and ears of employers.