MKT7506 Marketing Analytics
3 Elective CreditsThe objective of this course is to demonstrate the benefits of using a systematic and analytical approach to marketing decision-making, and to help develop your skills and confidence in doing such analyses. Analytical approaches enable (a) the identification of alternative marketing options and actions, (b) the calibration of opportunity costs associated with each option, and (c) the choice of one or more options with the greatest likelihood of achieving the business goals. By completing this course, students will be better able to make the case for marketing expenditures (based on ROI) that companies are increasingly asking of their executives. This course integrates marketing concepts with practice, emphasizes _learning by doing, and provides students software tools to help them apply marketing concepts to real decision situations.

Prerequisites: MKT7200 OR MKT7800

MKT6300 Marketing Analytics
3 CreditsThe objective of this course is to demonstrate the benefits of using a systematic and analytical approach to marketing decision-making, and to help develop your skills and confidence in doing such analyses. Analytical approaches enable (a) the identification of alternative marketing options and actions, (b) the calibration of opportunity costs associated with each option, and (c) the choice of one or more options with the greatest likelihood of achieving the business goals. By completing this course, students will be better able to make the case for marketing expenditures (based on ROI) that companies are increasingly asking of their executives. This course integrates marketing concepts with practice, emphasizes _learning by doing_, and provides students software tools to help them apply marketing concepts to real decision situations.

MKT3580 Marketing for Entrepreneurs
4 Advanced Management Credits This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly-competitive industries.

Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches.

Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.

Prerequisites: SME

MKT7555 Marketing High-Tech ProductsBuilding on the students' knowledge of the marketing fundamentals, the course focuses on the special challenges of marketing high-technology products in dynamic, uncertain, and hyperconnected markets and ecosystem contexts. The course is structured around three modules: bringing new high-technology products to market, managing product maturity, and transitioning from one product generation to the next. While the focus of the course is "high technology" in the general sense, the reading materials - cases, notes, and articles - are drawn from the computer hardware and software, consumer electronics, telecommunications, and life-sciences industries.

Prerequisites: MKT7200 or MKT7800

MKT6110 Marketing Management

MSEL Course

1.5 CreditsA competitive advantage in today's world requires a unique blending of internal capabilities and external partners so as to achieve a profitable customer orientation. This course will enable students to understand and utilize resources to craft a value proposition that will entice and satisfy the many demands of the marketplace. An understanding of both upstream and downstream activities will offer students an inside look at the nature of successful innovation that leads to marketplace success.

ACC7201 Measuring & Managing Strategic Performance

2 Credits

Measuring & Managing Strategic Performance (MMSP) - This course is focused on the connection between strategy execution and profitability. Students develop skills in quantitatively-grounded logical analysis in order to be able to:

o Judge the financial feasibility of plans for launching new businesses or for redesigning existing ones.
o Grow profitable and sustainable ventures.
o Create business models that make money.

CSP2020 Media Studies
(Formerly CVA2020)
4 Intermediate Liberal Arts Credits

If you took and passed CVA2020, you cannot take CSP2020, as these two courses are equivalent

This course explores the structure and functions of the mass media in contemporary society, looking at social, cultural, economic and political issues relevant to television, film, radio, recorded music, books, newspapers, magazines, internet and new communication technologies. Exploration of relationships between media and individual, media structure, media policy, law and ethics, and globalization of communications media is emphasized.

This course is typically offered in the following semesters: Spring or Fall

Prerequisites: (FCI1000 or AHS1000) and (WRT1001or RHT1000)

MDS4620 Mediating the Wild
4 Advanced Liberal Arts CreditsWilderness is disappearing faster than ever due to humans' radical transformation of the earth. Yet, consumer cultures have developed an ever so strong desire for the wild. In the industries that sell "Wildness", media have played a large role in telling it, showing it, measuring it, and manufacturing it. This course focuses on the ideologies, discourses, and technologies that mediate between contemporary consumers and the disappearing Wildness. We will explore a variety of cultural phenomena including the usage of smart phones, selfie sticks, and Go Pros in ecotourism, backpacking cultures, and outdoor adventure sports industries, the appropriation of drones and GPS-tracking devices by environmentalists, wildlife poachers, and virtual/augmented reality game designers, the trending of the "wild food" diet and the NGO campaigns protesting it, as well as the adoption of sound recordings of wild landscapes as new age music therapies. This course incorporates a multicultural and "multinatural" view to look at technology's role in representing, mediating, and recreating nature. We also address difficult ethical questions such as: How to maintain a proper distance with the Wild? Should we tame it, save it and thereby annihilating it? Or should we leave it on its own terms, and thereby letting it live or die?

Prerequisites: Any combination of 2 ILA (HSS, LTA, CSP, LVA, CVA)

SEN1335 Memes, Virality, and Popular Culture

(Student Instructor: Kaitlyn Sleyster) Students in this course will explore the internet and its relationship to contemporary pop culture, emphasizing the role of humor. How has the internet influenced our understanding of what is "funny?" What makes something "go viral"? In what ways does the internet replace in-person connection? To answer these and related questions, students will analyze memes, TikToks, Netflix originals, and more. As a conclusion to "Memes, Virality, and Popular Culture," students will reflect on the internet's impact on their own lives in a creative format.

Wednesdays 6:30-9:00pm

MOB7507 Mentoring for the Entrepreneurial Leader: Catalyzing Your Network for Career Advancement
1.5 Elective CreditsMentoring relationships are critical for career development and success in the 21st century. This course combines theory and practice to raise students' awareness of the value of developmental relationships for career advancement while providing experiential learning opportunities for building a developmental network of coaches, sponsors, and mentors --all of which are essential for career growth in today's complex work environment. Students will apply course concepts through a series of relationship building activities, peer circle and group discussions, peer feedback, and structured reflection exercises.

During this course, students pair with mentors through the Center for Women's Entrepreneurial Leadership, based on compatibility and their career interests. Students will apply concepts learned in class to manage their mentoring experience and build their developmental relationships. CWEL Mentors are alumnae and friends of the Babson community that are senior leaders or have 15+ years of professional experience, who are committed to making a difference in the lives of the next generation of leaders. They come from a variety of backgrounds and industries and have their own unique combination of expertise and networks to share.

NOTE: Students of all genders are welcome to enroll in this course

Prerequisites: None