QTM6110 Data Exploration (Quantitative Methods)

1.5 CreditsData is valuable when it is used to make good decisions and avoid bad ones. We consider the value of data as a resource by studying how the variety of information available can be displayed, interpreted and communicated. Students will see the different approaches suggested by both traditional statistical methods and the recent advances in big data analytics. The course will emphasize the ways in which managers and entrepreneurs are both producers and consumers of data.

  • Program: Graduate
  • Division: Mathematics Analytics Science and Technology
  • Course Number: QTM6110
  • Number of Credits: 1.5

QTM7200 Data, Models and Decisions

2 CreditsData, Models and Decisions (DMD) - This course is concerned with identifying variation, measuring it, and managing it to make informed decisions. Topics include: numerical and graphical description of data, confidence intervals, hypothesis testing, regression, decision analysis, and simulation. Applications to Economics, Finance, Marketing, and Operations illustrate the use of these quantitative tools in applied contexts. The course utilizes spreadsheet, statistical, and simulation software.

  • Program: Graduate
  • Division: Mathematics Analytics Science and Technology
  • Course Number: QTM7200
  • Number of Credits: 2

STR7509 Decisions, Decisions, Decisions - How Managers Make Good and Bad Choices
3 Credits
MBA students are exposed to a wide variety of concepts and tools which should enable them to make intelligent decisions. However, the decision-making performance of corporate managers, most of them trained in these concepts and tools, is very uneven.

This course will seek to enable a student to understand some key factors that can influence the quality of decision making. Using case examples from both business and government, the course will build on a basic understanding of analysis and decision making to expose participants to the circumstances that can limit the effectiveness of the techniques they have learned and help them understand the challenges they will face as members of leadership teams making complex choices throughout their careers. Students will also learn about the factors involved in providing information for decision-making, and the roles that information technology plays in decision situations.

At the conclusion of the course, students will have an appreciation for the factors they will encounter in leadership roles and the methods they can employ to ensure that they contribute to the making of good decisions. Their exposure to the broad topics presented should also acquaint them with areas which may draw their interest for more intensive study in specific academic disciplines.

Prerequisites: None

  • Program: Graduate
  • Division: Management
  • Level: Graduate Elective (Grad)
  • Course Number: STR7509
  • Number of Credits: 3

MBA7509 Decisions, Decisions, Decisions - How Managers Make Good and Bad Choices
3 Credits
MBA students are exposed to a wide variety of concepts and tools which should enable them to make intelligent decisions. However, the decision making performance of corporate managers, most of them trained in these concepts and tools, is very uneven.

This course will seek to enable a student to understand some key factors that can influence the quality of decision making. Using case examples from both business and government, the course will build on a basic understanding of analysis and decision making to expose participants to the circumstances that can limit the effectiveness of the techniques they have learned and help them understand the challenges they will face as members of leadership teams making complex choices throughout their careers. Students will also learn about the factors involved in providing information for decision-making, and the roles that information technology plays in decision situations.

At the conclusion of the course, students will have an appreciation for the factors they will encounter in leadership roles and the methods they can employ to ensure that they contribute to the making of good decisions. Their exposure to the broad topics presented should also acquaint them with areas which may draw their interest for more intensive study in specific academic disciplines.

Prerequisites: None

  • Program: Graduate
  • Division: Other
  • Level: Graduate Elective (Grad)
  • Course Number: MBA7509
  • Number of Credits: 3

ACC7503 Designing a Business for Profitability
3 Elective CreditsIf you have taken and passed ACC7201, you cannot register for ACC7503, as these two courses are equivalent

This course is focused on the connection between strategy execution and profitability. Students develop skills in quantitatively-grounded logical analysis in order to be able to:
- Judge the financial feasibility of plans for launching new businesses or for redesigning existing ones.
- Grow profitable and sustainable ventures.
- Create business models that make money.
- Integrate analytics and Industry 4.0 concepts to make business decisions.

Prerequisites: None

  • Program: Graduate
  • Division: Accounting and Law
  • Level: Graduate Elective (Grad)
  • Course Number: ACC7503
  • Number of Credits: 3

MKT7542 Digital Marketing
3 Elective Credits
This course is designed to serve as both a survey and an applied approach to the field of digital marketing. In this course, we will approach digital marketing from three lenses: owned, paid, and earned media. Owned Media are the digital assets and brand image the firm manages (e.g., websites, social media, blogs, etc.). Paid Media are what the firm pays for to reach consumers using tools such as display ads, email marketing, and search marketing. Earned Media are what the firm gains through customer and community activity (e.g., e-word of mouth, communities, etc.) throughout the Internet. The course will present current trends and strategies on how to use and integrate these three media as well as build basic technical skills needed in the digital space (e.g., adwords advertising, SEO, etc.) Upon completion of the course, students will have an understanding of how to apply various marketing models and strategy to develop a strong digital presence using a variety of marketing content and digital tools. In addition to articles and book chapters to inform our thinking, we will also use case studies, professional certifications, and an online simulation to build a solid base in digital marketing.

Prerequisites: MKT7200 or MKT7800

  • Program: Graduate
  • Division: Marketing
  • Level: MSBA Elective (Grad),Graduate Elective (Grad)
  • Course Number: MKT7542
  • Number of Credits: 3

OIM7505 Digital Transformation
(Formerly MIS7505)
3 Elective Credits

If you took and passed MIS7505, you cannot register for OIM7505, as these two courses are equivalent

The digitalization of products, processes, and business models is accelerating the rate of change in every industry and how organizations deliver value. While the majority of organizations report having initiated digital transformation efforts, studies highlight that fewer than 30% of these digital initiatives deliver positive results. However, no single digital transformation strategy applies to every company's situation, as digital transformation depends as much on the business context and organizational design, culture, and talent as it does on digital technologies.


In this course, we will use the case method to explore digital transformation efforts for a number of organizations across a variety of industries, and learn about the emerging technologies (e.g., AI, blockchain, extended reality, robotics) driving their transformation. Students will gain critical-thinking skills, work in groups, learn to apply different perspectives and frameworks to analyze complex business scenarios, and practice communication skills. Case analyses and in-class discussions will be complemented with a digital transformation consulting project.

Prerequisites: OIM7800

  • Program: Graduate
  • Division: Operations and Information Management
  • Level: Graduate Elective (Grad)
  • Course Number: OIM7505
  • Number of Credits: 3

MBA7401 Disruptive Change and Enterprise Transformation
(Formerly Business Model Innovation)
1.5 Credits
Industry: Rapid changes in science and technology, a great rebalancing if not fundamental resetting of the global social and economic order, the blurring of traditional boundaries between industry sectors, shifting attitudes towards business and globalization, and greater concern for the environment, to name but a few of the major forces disrupting the world around us, are unleashing major tectonic shifts in multiple industries such as agriculture, clothing and apparel, education, energy, finance, healthcare, manufacturing, media and entertainment, mining and excavation, retailing, telecommunications, transportation, utilities, and even government and nonprofits. During the multi-decade span of one's career, a business manager and leader can very reasonably expect to be in the throes of such tectonic shifts at least once if not multiple times and must be prepared not just to survive but energetically thrive. During this 3-day interactive, executive-style workshop, students will learn to make sense of the bigger forces and narrower trends driving ecosystem-wide change, envision alternative scenarios for the future, identify implied strategic imperatives for an incumbent enterprise of their choice, and explore necessary transformations in the enterprise. Student learning will be facilitated by an hand-on, integrative approach that seamlessly weaves together concepts and tools from the MBA core curriculum as well the disciplines of entrepreneurship, innovation, technology, finance, marketing, operations, leadership, strategy, social concern, and sustainability. By way of context for student work and learning, students will be able to choose from any of the following five settings: agriculture, currency and payment systems, fashion and apparel, healthcare, and media.

  • Program: Graduate
  • Division: Other
  • Level: Graduate Elective (Grad)
  • Course Number: MBA7401
  • Number of Credits: 1.5

MOB7526 Doing Business in Brazil
3 Elective Abroad Credits
This course applies and ETA perspective to entrepreneurship in a different country. The primary focus is on opportunity recognition and the potential for new venture creation. The context consists of a variety of institutions and firms in Brazil, focusing on the country's main business center, Sao Paulo, where Brazil's most important financial market and industrial concentration is located. We will also visit Paraty and Rio de Janeiro. The course is organized around the following themes: the context for business in Brazil, developing business issues in Brazil, economic transformation-from import substitution to regional integration, and the social dimension in Brazil.

  • Program: Graduate
  • Division: Management
  • Level: Graduate Elective (Grad)
  • Course Number: MOB7526
  • Number of Credits: 3

MBA7501 Doing Business Globally: Highways and Landmines
1.5 Elective Credits
Doing Business Globally: Highways and Landmines (DGB) is a 1.5 credit course that combines Accounting, Economics, Entrepreneurship, Finance, and other disciplines. This course will focus on identifying opportunities, assessing and navigating risks, harvesting rewards, and understanding the economic environment of export countries. It has been developed with the AACSB's following statement in mind: _The shift toward more experiential learning and business engagement will mean that business schools may be seen increasingly as learning laboratories rather than as the traditional classroom learning environment." (AACSB, A Collective Vision for Business Education (https://www.aacsb.edu/vision, 2016) p. 9.)

Among the disciplines and topics for this course will be:
-Accounting: Accounting will focus on allocating income streams, foreign exchange transactions, positions, and exposures, and international tax issues (i.e., both income tax, VAT, and U.S. sales tax),
-Entrepreneurship: Entrepreneurship will focus on assessing risks, choosing the right export market, common mistakes, competitor analysis, creating and reinforcing value networks, customer support, distributor relationships, financing, focusing on your core, identifying opportunities, logistics, prepping before going global, supplier relationships, supply chain issues, understanding the complexities, customer loyalty, and working capital concerns,
-Economics: International macroeconomics will focus on reading the economic and financial pulse beat of export markets. It will explain the interrelationship among the nation's or currency area's credit market, goods and services market, and foreign exchange market. Among the major macroeconomic performance indicators are real gross domestic product, inflation, unemployment, interest rates, exchange rates, balance of payments, stock market, banking system, government budget balances, foreign direct investment, and environmental quality.
-Finance: Finance will focus on hedging global risks, such as foreign exchange, interest rate, and counterparty exposures.
-Other: Among the other areas we intend to cover are cultural issues, customs' duties and international trade document, e-commerce strategies, insurance, law, legal obstacles, marketing, pricing, regulation, and compliance

Prerequisites: None

  • Program: Graduate
  • Division: Other
  • Level: Graduate Elective (Grad)
  • Course Number: MBA7501
  • Number of Credits: 1.5