Babson Executive and Enterprise Education is expanding its activities in Brazil, training the country’s leaders to create and operate new venture opportunities.

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Babson Executive and Enterprise Education, a division of Babson College, is expanding its activities in Brazil, training the country’s leaders to create and operate new venture opportunities. Brazil is the world’s 8th largest economy.

Last week, Dr. Elaine J. Eisenman, Dean, addressed executives of BM&FBOVESPA, one of the largest securities, commodities, and futures exchanges in the world in terms of market value and the leading exchange in Latin America.

Succeeding Through Uncertainty

• In “Succeeding Through Uncertainty” Eisenman said that predictive logic, outcomes analysis, and hypothesis testing are not sufficient means for business growth and success in an increasingly uncertain world.

• She introduced Babson’s new model, Entrepreneurial Thought and Action®, a different yet complementary logic, that starts with action and proceeds with quick reflection and recalibration as necessary, a highly effective way to succeed amidst uncertainty.

High Impact Business Management And Growth Program

Through BM&FBOVESPA’s Educational Institute, Babson delivered the “High Impact Business Management and Growth Program” to established entrepreneurs who learned how to fine tune their firms and finance growth based on the standards of a listed company. 

Entrepreneurial Action Program

Eisenman also met with executives from Santander Universities, a division of Banco Santander, to kick-off the second offering of the Entrepreneurial Action program, an online course for entrepreneurship students in Brazil. Students learn how to create sustainable, real-world solutions to social, economic, and environmental issues. Launched last May, more than 5,000 students registered for the program.

Said Eisenman, “Our work with Brazil in this time of economic expansion will help both current and future generations of Brazilian entrepreneurs to bring their businesses to the next stage of growth.”

Babson's Dr. Elaine Eisenman rings the bell at the Brazilian stock exchange.


BM&FBOVESPA is a Brazilian company, created in 2008, through the integration between the São Paulo Stock Exchange (Bolsa de Valores de São Paulo) and the Brazilian Mercantile & Futures Exchange (Bolsa de Mercadorias e Futuros). It is the most important Brazilian institution to intermediate equity market transactions and the only securities, commodities and futures exchange in Brazil. BM&FBOVESPA further acts as a driver for the Brazilian capital markets.

About Santander Bank

The Santander Group is the fourth largest bank in the world by profits and eighth by stock market capitalization. It holds a unique position in international banking, with a solid base of recurrent retail commercial banking and a high degree of geographical diversification, which guarantees its future. Santander maintains a firm commitment to communities in all the countries in which it is present. Its main channel for this commitment is Santander Universities, which has 833 cooperation agreements in place with universities throughout the world. Other CSR actions relating to the environment and social action demonstrate the bank’s strong dedication to sustainable development.

About Babson Executive And Enterprise Education

Babson Executive Education is one of the world’s top executive education providers, as recognized by our clients as well as Financial Times and Bloomberg Businessweek. We are a dynamic learning laboratory, where clients, faculty, staff, and partners work together to address real-world business challenges and create and capitalize on opportunities for our clients. With roots in Entrepreneurial Thought and Action®, we develop the leaders that companies need most: those who can create opportunities, envision and navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to grow organizations and create economic and social value. 

Babson Enterprise Education is the educator, convener, and thought leader of global entrepreneurship. We are a dynamic learning laboratory, shaping both today’s educators and tomorrow’s entrepreneurial leaders. Through strategic partnerships with educational institutions, foundations, non-profits, governments and NGOs around the world, we advance economic, social, and personal development through global entrepreneurship education.

For more information about Babson Executive and Enterprise Education, please or contact us at 781-239-4354 or

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit

By Barbara Spies Blair,, 781-239-4621 | 05/05/2011 08:58