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Babson Executive Education, one of the world’s top ranked executive education providers, is launching a new program titled Business Analytics for Managers: Using Data for Better Decision Making held March 3-4, 2014 at the award winning Executive Conference Center on Babson College’s campus in Wellesley, MA.

The open enrollment program is designed to empower business professionals to identify areas of application within their organizations where business analytics can best be applied to gain insights and improve business processes.

“We are thrilled to be launching a new program that addresses an area of critical importance for business professionals across a wide range of industries and functional areas,” said Dr. Dessislava A. Pachamanova, faculty director of the Business Analytics for Managers program. “From big data to small data, it is clear that organizations have real opportunities to leverage analytics for strategic advantage."

”The program explores the data analytics lifecycle and introduces predictive analytics techniques in the context of real-world applications from diverse business areas such as marketing, financial forecasting, and operations. The program also explores topics of strategic relevance to business leaders such as analytics in the organization, factors affecting vendor selection, and adoption and change management for analytics initiatives.

During the interactive program, participants gain exposure to different approaches used in business analytics, including:
  • Techniques for generating ideas, experimenting with solutions, and evaluating alternatives
  • Recognizing patterns and drawing connections across questions, problems or ideas from seemingly unrelated fields in business contexts
  • The process of setting up small experiments to gather data and learn
The program will be practical and intensive, including action learning projects and hands-on experiences in working with data sets throughout the learning experience. Participants will leave the program better prepared to use analytics to understand customer needs and improve business processes.

About the Program Faculty

The Business Analytics for Managers program is being taught by a carefully selected group of renowned analytics experts, seasoned faculty, and practitioners, including:

  • Tom Davenport, President’s Distinguished Professor of Information Technology & Management
  • Bala Iyer, Professor of Information Technology Management and the William D. Bygrave Senior Term Chair
  • Dessislava A. Pachamanova, Faculty Director and Zwerling Term Chair in Operations Research

About Babson Executive Education

Babson Executive Education is one of the world’s top executive education providers, as recognized by our clients as well as Financial Times and Bloomberg Businessweek. We are a dynamic learning laboratory, where clients, faculty, staff, and partners work together to address real-world business challenges and create and capitalize on opportunities for our clients. With roots in Entrepreneurial Thought and Action®, we develop the leaders that companies need most: those who can create opportunities, envision and navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to grow organizations and create economic and social value. 

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

By Barbara Spies Blair,, 781-239-4621 | 02/18/2014 06:00