BABSON PROFESSORS LEAD WEBINAR ON COMPETING WITH IT IN THE DIGITAL AGE
On Thursday, October 11th, Babson professors Caroline Daniels and Ruth Gilleran will lead a webinar titled “Entrepreneurial Ventures: Competing with Information Technology in the Digital Age” , a presentation on the changing role of IT and entrepreneurs’ ability to stay ahead of the curve. The event is hosted by The Babson Alumni & Friends Network in collaboration with The Arthur M. Blank Center for Entrepreneurship. The event will take place from 12:00 p.m.- 1:00 p.m. EST.
In the modern world, every new venture today needs to build expertise to leverage information technology by building websites for commerce, using social media to connect with communities of customers, and streamlining the entire Entrepreneurial Enterprise Resource System. The webinar will address how ventures start and measure the impact of the use of information technology to compete in the digital age and how ventures can continue to stay ahead of the digital curve.
Lecturer in IT, brings over 20 years of industry experience developing IT systems and 11 years teaching at Babson in the undergraduate, graduate, and executive education programs.
Lecturer in Entrepreneurship, has written global technology strategies for companies such as IBM and Apple, researched Future Trends and Entrepreneurial Strategy, and founded several companies. Both professors bridge experience and theory with their dual roles as businesswomen and professors.
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