HUNGRY START-UP STRATEGY ─ BABSON’S PETER COHAN ADDRESSES THE UNIQUE CHALLENGES FACED BY ENTREPRENEURS
He lays out six key start-up choices that are radically different for small companies than for their larger counterparts:
- Setting goals
- Picking markets
- Raising capital
- Building teams
- Gaining market share
- Adapting to change
Cohan presents each choice with a decision-making approach as well as lively case studies of what actual entrepreneurs have done in similar situations in order to present a practical how-to guide for small businesses. He extracts hard-hitting lessons not only for start-ups but also for investors and even established companies, and offers a full menu of vital information for anyone seeking to cook up a thriving business from scratch.
Hungry Start-Up Strategy provides the right balance of analysis and how-to practice in order to respond to the unique short-term strategy concerns of start-ups. Cohan’s hunger to provide useful information for his fellow entrepreneurs’ success end up providing food for thought for all who venture to take a bite.
Peter S. Cohan is president of Peter S. Cohan & Associates, a management consulting and venture capital firm that has conducted 150 consulting projects for companies and governments, and invested in six private companies, three of which were sold for $2 billion. He teaches strategy at Babson College and entrepreneurship at the Olin College of Engineering. He has taught at Stanford University, Columbia University, MIT, and Barcelona’s EADA and has conducted management development programs sponsored by IBM, Intel, Hewlett-Packard, Oracle, Fidelity Investments, and Procter & Gamble. He has written nine books and coauthored two.
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