He will be responsible for managing and developing the Babson brand in the Asia Pacific region.

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John Chen has been named Vice President, Asia Pacific/Special Assistant to the President at Babson College.

He will be responsible for managing and developing the Babson brand in the Asia Pacific region, and will develop a strategy that rolls into a business plan, identify strategic opportunities to accelerate and scale Babson’s presence in the region, create new services for Babson students who wish to spend time in the region, and design faculty development programs. He has been working for Babson as a consultant, developing and launching the Babson Global Forum in Shanghai in April.

Chen brings to his new position extensive experience developing business relationships in the Asia Pacific region in a diverse range of industries, including higher education, publishing, entertainment, and manufacturing.

He started his career at Harvard Business School as a case writer. He was the executive producer of the Chinese version of Who Wants to Be A Millionaire and the most watched game show CCTV Lucky 52. After a few years with Warner Bros. International Television as its Vice President, he joined Harvard Business School Publishing where he designed the China Strategy for Harvard Business Review, Harvard Business School Cases, and Harvard Business School Press Books, resulting in significant increased revenue He created the Program on Case Method and Participant Centered Learning (PCMPCL) that resulted in significant impact on the management education in China, Hong Kong, Taiwan and Singapore, where most of the deans of the top business schools were graduates of the program.

He went on to found and direct The Harvard China Fund and Harvard Shanghai Center in 2007, where he served as the executive director and founding general manager. In this capacity, he created the Harvard China Student Internship Program, the largest student internship program in the U.S., and launched the Harvard China Winter Service Program, both of which created transformative experience for Harvard College students.

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide.

By Michael Chmura,, 781-239-4549 | 06/29/2011 06:00