University educators and administrators from around the world will participate in Babson Executive Education’s new 5-day program, Principles and Practices for Teaching Executive Education from August 13-17, 2012.

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This program provides educators with the distinct tools and skills they need to develop content and teach executive education. The program is appropriate for administrators seeking to build executive education capabilities and practitioners and business consultants who intend to teach.
The program will cover the critical elements of designing and delivering executive education including:
• Working consultatively to understand client needs—the difference between vendor and partner 
• Designing the program—the client co-creation process
• Developing materials tuned to the strengths and needs of busy professionals
• Employing innovative technologies  
• Facilitating discussions with the executive audience
• Following-up: Continuing and ensuring an ongoing client relationship
Each participant will work on a strategic project for their institution throughout the week and receive feedback from faculty and peers.
Executive education offers an outstanding opportunity for universities and other academic organizations. It can broaden an institution’s depth of study by engaging executives, while creating incremental sources of operating and faculty income and valuable research and testing environments for new curriculum and pedagogy.
Principles and Practices for Teaching Executive Education is built upon Babson’s 40 years of experience in developing business leaders through its Executive Education division and the College's deep roots in training educators through the Symposia for Entrepreneurship Educators.
Program Faculty:
The program will be led by a group of Babson College faculty who are distinguished academics and accomplished practitioners, having worked and consulted with industry-leading corporate clients across the globe.
• Jean-Pierre Jeannet, Program Faculty Director; Olin Professor for Global Business
• Candida Brush, Chair, Entrepreneurship Division; Director, Arthur M. Blank Center for Entrepreneurship and Franklin W. Olin Distinguished Professor in Entrepreneurship
• Samuel Dunn,  Chief Information Officer
• Elaine Eisenman, Dean of Executive Education
• Dwight Gertz, Lecturer in Management 
• Patricia Guinan, Associate Professor of Information Systems
• Paul Mulligan, Associate Professor of Technology and Operations Management 
• Jay Rao, Professor of Technology, Operations, and Information Management 
• Cathy Shea, Associate Dean, Babson Executive Education
For more information about the program or to register, please visit www.babson.edu/teachexec.
About Babson Executive Education:
Babson Executive Education is one of the world’s top executive education providers, as recognized by our clients as well as Financial Times and Bloomberg Businessweek. We are a dynamic learning laboratory, where clients, faculty, staff, and partners work together to address real-world business challenges and create and capitalize on opportunities for our clients. With roots in Entrepreneurial Thought and Action®, we develop the leaders that companies need most: those who can create opportunities, envision and navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to grow organizations and create economic and social value. Our solutions include customized and open enrollment programs, coaching, consulting, research, and published thought leadership. Babson Executive Education is a division of Babson College, the #1 institution in the world for entrepreneurship education. For more information, please visit http://www.babson.edu/bee or contact us at exec@babson.edu or 781-239-4354. 

By Barbara Spies Blair, blairb@babson.edu, 781-239-4621 | 06/26/2012 06:00