"Using Social Media to Redefine the Customer Value Proposition" is the theme of a conference hosted by Babson's Retail Supply Chain Institute and the Alumni & Friends Network on April 27, 7:45 a.m. - 12:30 p.m., in Olin Auditorium.

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The Retail Supply Chain Institute at Babson College and Babson’s Alumni and Friends Network hosts Using Social Media to Redefine the Customer Value Proposition on Friday, April 27, in Olin Auditorium, 7:45 a.m. – 12:30 p.m.
The conference offers an opportunity to learn from a number of firms that are actively engaging their customers or helping firms to better engage with their customers.
The past decade has brought about amazing changes in how customers and marketers communicate and receive information, how they search for information, and how they purchase goods and services. The changes and advances in social, mobile, and online technologies have created a perfect storm, forcing firms to change their tack and refine their customer value propositions. Leading firms are embracing these opportunities and working with their social media partner firms to actively excite customers with interesting offers and offerings, educate their customers, allow them to experience their goods and services, and actively engage in a dialogue with them and their social network.
Conference Organizing Committee: Dhruv GrewalBala IyerAnne RoggeveenMichael Levy, & Scott Motyka
7:45-8:30 a.m.  
Registration, Breakfast, & Networking
 8:30-9:00 a.m. 
Welcome & Opening Remarks:
Social Media: Enhancing Your Marketing Endeavors
Dhruv Grewal, Toyota Chair of E-Commerce & Electronic Business, Co-Director Retail Supply Chain Institute
 9:00-10:45 a.m. 

Session 1: Exciting and Educating Customers with Social Media

  • Kevin Biondi, Director of Digital and Technology Marketing, Staples
  • Mike Gottfried, Head of Industry, Retail, Google
  • Mike Ewing, Senior Inbound Marketing Consultant, HubSpot
Moderator – Dhruv Grewal
11:00 a.m.- 12:30 p.m.
Session 2: Engaging Customers and Their Networks with Social Media 
  • Keith Paul, Chief Listener, EMC
  • Jon McGinley, Director of Marketing, Radian6 (tentative)
  • Glenn Gaudet, President and Founder, GaggleAMP
Moderator – Bala Iyer, Associate Professor of Information Technology, Babson College
View speakers’ bios here.

By Nancy Sullivan, | 04/23/2012 05:01