Two-day conference to convene top industry leaders for interactive discussions about the business of sports

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​The Lewis Institute and Shooting Touch are proud to partner for the 3rd annual Spring Sports Conference on March 28-29, 2015 at Babson's Sorenson Center for the Arts.

The Shooting Touch 'Business of Sports' Conference offers a unique opportunity for current students, alumni and professionals to engage with the industry’s most accomplished individuals as they break down topics such as marketing, sales, analytics, social innovation, broadcasting, media, and career entry within the notoriously competitive business of sports. This small-scale, two-day conference will include multiple breakouts for prime networking.
Conference speakers include some of the most prominent figures within today's sports industry. Boston Celtics Head Coach Brad Stevens​ will headline one of six featured panels, while LA Clippers VP of Basketball Operations Kevin Eastman​ will serve as the conference keynote speaker.
Register for the Shooting Touch Spring Sports Conference​​​​​​​​​​​​​​​​​​ »

“I look forward to joining Shooting Touch and the Babson community for a great day of idea-sharing at a school known for its entrepreneurial spirit,” said B​oston Celtics Head Coach, Brad Stevens. 
The conference, which is being held at Babson for the first time since its inception, will also feature moderators including Anthony Everett, WCVB; Liz Brunner, President, Brunner Communications; Joe Keane, CEO, 47 Brand; Jackie MacMullan, ESPN; George Kiel, Editor-In-Chief,; and Cheryl Kiser, Executive Director, The Lewis Institute and The Babson Social Innovation Lab​.  

“Partnering with social enterprises like Shooting Touch provides our students and the community with great social and economic value,” said Executive Director of The Le​wis Institute and The Babson Social Innovation Lab, Cheryl Kiser. “It presents Babson with an opportunity to join an in-depth conversation with the best and brightest in terms of sports entrepreneurship and management.
Attendees will be able to listen to six different panel discussions; partake in Q&A sessions with panelists; network and dine with fellow students, professionals and panelists; mingle with sports celebrities from the NBA, MLB, MLS, MLL and ESPN and have the opportunity to sit in on a viewing of the 2015 NCCA Men’s Basketball Tournament​ at Babson’s Roger’s Pub. The conference is also offering a case study competition where winners are guaranteed a 2015 summer internship at New Balance​, the Boston Celtics and Major League Lacrosse​


  • Babson students: $99 with code Babson100
  • Babson alumni: $199 with code BabsonAlum
  • Non-Babson students: $199
  • Professionals: $299

All proceeds of the event will be allocated to the Shooting Touch program in Boston​, which provides athletic opportunity and health education to under-resourced youth throughout the city. Associated costs are tax deductible. 

About Shooting Touch

Shooting Touch, Inc​., a nonprofit organization founded in 2007 by Justin and Lindsey Kittredge, uses basketball as a platform for health education and social development for youth from under-resourced areas of the world. Since its inception, the organization has grown from a local Boston grassroots basketball organization, to a global NGO with programming on three continents, seven countries, impacting more than 3,500 youths a year. Currently, the organization operates out of its domestic headquarters, Boston, Massachusetts and its international headquarters in Rwanda. All programming is focused on increasing access to the sport of basketball and providing vital on and off court education for positive youth development. Partners include Babson College, Reebok and Suffolk Construction’s Boston Scholar Athlete Program. 

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds​​​​​​​​​​​​​​®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By Barbara Spies Blair,,, 781-239-4621 | 03/18/2015 05:10