Synapse co-founders collaborate with Babson to bring search engine marketing workshop to undergrads

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Synapse SEM™ and Babson will be offering a new Search Engine Marketing workshop for undergraduate students.  The workshop will span five three-hour classes, with the intent of preparing undergraduates to become Google AdWords certified, and to help students learn how search engine marketing can be leveraged to help businesses grow.


The workshop has already seen tremendous interest from the undergrads; the workshop will accept up to 23 students and nearly 70 students have already applied.


“We’re excited to bring this subject matter to Babson for the first time, and we look forward to working directly with some of the best business students in the country,” says Synapse co-founder, Mark Casali.

“Mark and I are both Babson alumni, so we’re happy Babson was so open to the idea of adding this course and it’ll be a great opportunity to give back to the students.  I can’t wait to work with them,” says Synapse co-founder, Paul Benson.


The new search engine marketing workshop will walk students through the AdWords certification study materials, as well as introduce real business scenarios that the Synapse co-founders have encountered over the past nine years. 


“The goal is to provide students a more hands-on experience in fast growing channels and technologies.  Search engine marketing is our first workshop course, and Paul and Mark were the ideal fits given their deep experience working with Boston-based clients and the entrepreneurial culture of their agency,” says Babson Division Chair of Technology, Operations, and Information Management, Bala Iyer. 


“We hope to introduce several more workshop-based courses this year to provide our students with a competitive advantage when they enter the job market.  We’re really excited, and we’ve seen tremendous engagement and interest from the students, which is a strong sign that they’re hungry for this type of course,” says Iyer.


About Synapse SEM™, LLC


Synapse SEM™ is a full service digital marketing firm that leverages robust data analysis and statistics to provide its clients with deeper insights and uncover otherwise overlooked opportunities.  With core competencies in paid search advertising, search engine optimization, social media marketing, mobile advertising and conversion optimization, the company develops, implements, and executes online marketing strategies focused on maximizing its clients’ ROI.  Leveraging proprietary data analysis techniques and experienced subject matter experts, the agency is committed to achieving unparalleled results and providing the highest quality of service to its clients.  For more information on Synapse SEM, LLC, call 781-591-0752 or visit their website.


About Babson College


Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds​​​​​​​​​​®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action​​​​​​​​​​​​​® as the most positive force on the planet for generating sustainable economic and social value.​​​​​​​​​​​​​​​​


By Barbara Spies Blair,, 781-239-4621 | 07/08/2015 03:55