Faculty Speakers will be featured in a day-long program focused on developing leaders who shape social and economic opportunity, based on the new faculty book "The New Entrepreneurial Leader."

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On Friday, November 4, Babson College will host The Babson Thought Leadership Series, a professional development program from 8 a.m. – 3 p.m. (EST) in the Needham/Wellesley Room of Olin Hall.
Sessions include dynamic, interactive, faculty-led presentations focused on developing leaders who shape social and economic opportunity. In addition, an optional career development session will offer strategies for lifelong career management.
The content of this Babson Thought Leadership Series event is based on the new Babson book, The New Entrepreneurial Leader: Developing Leaders Who Shape Social and Economic Opportunity (Berrett-Koehler Publishers 2011), by Danna Greenberg, Kate McKone-Sweet, & H. James Wilson. The book will be available to purchase at the event.
In recent years, leaders are finding themselves managing through historic levels of complexity. This complexity stems from a diverse set of environmental shifts, including continuous increases in globalization and outsourcing, ongoing technological changes, scrutiny brought on by the recent financial crises, and the demands for better stewardship of our planet.
Register online at You may register for the Babson Park location or the webinar option via this link. Webinar program begins at 8:30 am EST.
Session Topics, Speakers, & Schedule (Subject to change)
8:00 – 8:30 a.m. - Networking & Continental Breakfast, Registration
8:30 – 9:00 a.m.* - Welcome & Introduction by Dean Raghu Tadepalli and Professors Danna Greenberg and Kate McKone-Sweet 
9:00 – 10:15 a.m.* - “Leading into the Future: Managing Innovation Projects," by Jay Rao
Today’s Fortune 1000 executives and managers are very comfortable with and adept at managing complicated problems with a good deal of risk. Using their business school training as well as their work experience, managers tend to approach the future through traditional strategic planning techniques—such as SWOT (strengths, weaknesses, opportunities, and threats), STEP (social, technological, political, and economic), and value chain analyses—that tap existing knowledge to take action. Executives approach the future by performing environmental scanning and analysis, followed by setting a strategy. Next they put in place a project plan to execute the strategy, using milestones, trend lines, and key performance indicators to allocate budgets. When performance does not meet projections, executives spend money and energy to get performance back to the trend line. And still, for most of these projects the predicted future never materializes. For instance, nearly 75% of all new products launched by established firms fail to make a profit. Most are yanked or killed without shaping and developing them.
Unfortunately, Innovation projects usually have a healthy dose of “unknown unknowns.” Existing knowledge can be grossly inadequate in such situations, leading to faulty predictions of the future. In unknowable contexts a firm cannot predict its way into the future. It has to learn through “experience,” uncovering the salient variables through emergent strategies. In this session, the participants learn to approach the future and manage innovation projects using an alternate approach to the traditional analytical and predictive planning strategies.
10:15 – 10:30 a.m. - Coffee Break & Networking
10:30 – 11:45 a.m.* - “Mainstreaming Corporate Social Responsibility,” featuring Professors Janice Bell, Douglas Kangos M’87, Ginny Soybel, and Bob Turner.
This session explores the issue of engaging accounting methods and reports to develop a comprehensive SEERS (Social, Environmental, and Economic Responsibility and Sustainability) perspective.  We will discuss the importance of accounting standards to the deployment of SEERS’  initiatives and examine some challenges and opportunities in developing these standards.  Through a dialogue with the participants we will explore opportunities to link traditional methods of measuring corporate performance with measures that attempt to capture corporate social responsibility. 
11:45 – 12:30 pm* - “Self-Awareness and Career Creation,” presented by Professors James HuntNan Langowitz, and Keith Rollag 
  • Older notions of career planning are increasingly in conflict with the realities of modern life, a reality stoked with change and ambiguity.  Under such circumstances, workers and students at all levels are faced with a difficult and often contradictory set of challenges and questions.  If planning for one’s future doesn’t work, what might work?  Is unguided experimentation, jumping at something that looks good, the way to go?  What role do aspirations, hopes, play in all this?  
    Our experience in the Managerial Assessment and Development course in Babson’s Fast Track MBA program suggests that aspirations still count, but that students, business professionals and particularly business leaders need to develop a more clearly articulated sense of who they are in relationship to want they want.  It is this deeper, more clearly articulated statement about the self that prepares one for a lifetime of negotiations with a changing environment, of guided thoughtful experimentation that at its best, leads to a lifetime of learning and personal growth.  In this presentation, we’ll discuss the following as critical success factors for the practice of career creation:
    • The importance of guided self-assessment with regard to career aspirations.  Isolated reflection by itself does not have the power to drive articulation and clarity when compared with shared reflection, augmented by conceptual supports.
    • The value of competency building and competency assessment, particularly via feedback from others.  Competency, not just the accumulation of information, is what creates a value proposition between the individual and society.  You have to know how you’re doing in order to better understand how you need to grow.
    • A plan for building competency.  Related to our second point, a critical skill for effective career management is the ability to understand the competency development process, how one learns needed lessons from experience.
    • An ability to define the supports required for the next step in career creation, whatever it might be.  Who do you need to know, who do you need on your side, from whom will you need help and how will you go about getting these needed supports?  
    • An understanding that ultimately, all aspects of a career represent a negotiated outcome.  You have to understand what others need, and whether or not you have something to offer them, while trying to pursue your own aspirations.
    • Intentionality and ownership as critical attitudes throughout all phases of the career creation process.  Intentionality and ownership are built through engaging with the process, through asking yourself tough questions, through being open minded about the feedback you receive regarding your strengths and weaknesses, and through activating the courage to undertake the task of enhancing your competency and your support, often in the face of considerable challenge.
12:45 – 1:30 p.m. - Lunch, Networking & Keynote Address
Babson Update, presented by Carolyn Hotchkiss, Dean of Faculty
1:30 – 3:00 p.m. - “No Illusions Networking:  An Entrepreneurial View for Job Seekers, Business Owners, and Anyone Else,” presented by Doug Hardy, Former Editor-in-Chief,
People who say, “I’m no good at networking” typically don’t know how REAL networking works. Whether you’re a professional looking for a new job, an entrepreneur looking for resources, or a business owner looking for customers, you need to combine timeless truths of networking success with new, Internet-powered practices. Join Doug Hardy, former Editor-in-Chief of, in an informal and engaging hour to learn the truth about effective networking, and how you can become comfortable and expert with this vital practice.
*These sessions will be available as a webinar.
Note:  Webinar log-in instructions will be forwarded along with a confirmation email on November 3.

By Nancy Sullivan,, 781-239-4623 | 10/21/2011 06:00