Undergraduate business Sweet! Corn Tortilla Chips is winner of the 2012 Undergraduate B.E.T.A. Challenge.

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Undergraduate business Sweet! Corn Tortilla Chips is winner of the 2012 Undergraduate B.E.T.A. (Babson Entrepreneurial Thought and Action®) Challenge, receiving a grand prize of $20,000 in cash and "services in kind" donations from corporate sponsors respectively.

Chips is the first winner of the newly established undergraduate portion of the Babson B.E.T.A. Challenge. Formerly the Douglass Graduate Business Plan Competition and John H. Muller Jr. Undergraduate Business Plan Competition, the B.E.T.A. Challenge is a business competition that recognizes major milestones student businesses have achieved by taking action.

Undergraduate Business Winner

Sweet! Corn Tortilla Chips Inc – Cameron Sheldrake ’12 (@sweetcornchips)

Sweet! Corn Tortilla Chips Inc. markets and sells the first tortilla chips to use real sweet corn as an ingredient, while maintaining a commitment to environmental sustainability and social responsibility.

Undergraduate Runner-Up Businesses

Sponsored Apparel – Leo Martinez ’12 & Harsh Saraf ’13

Sponsored Apparel uses custom clothing to connect a company with its primary target audience and turn their consumers into brand ambassadors. They effectively connect buyers with sellers and guarantee a return on investment with their marketing campaigns.

trintme – Agha Ali Gull ’12 (@trintme) trintme is a friendship and relationship progression Facebook Application.

Runner-up finalists received $2,500 and “service in kind” donations from corporate sponsors.

After having their applications reviewed by alumni evaluators from across the globe and participating in the Venture Expo (B.E.T.A. Challenge Semifinals), the winners were chosen on April 18 by a panel of alumni judges including entrepreneurs and investors. Criteria focused on major milestones achieved to date through taking action and credibility of future goals.

2012 Judges Undergraduate Challenge

Yumin Choi ’05, HLM Venture Partners

John Goscha ’06, IdeaPaint

Matt Lauzon M’07, Gemvara


Babson College was the first academic institution to hold a business plan competition for students.

Each year, Babson alumni from around the world volunteered their time to evaluate student business plans. Based on their feedback, three finalists were chosen to compete in both the Douglass Foundation Graduate Business Plan Competition and the John H. Muller Undergraduate Business Plan Competitions.

The business plan competitions continued through April 2011.


The B.E.T.A. Challenge is sponsored by the Arthur M. Blank Center for Entrepreneurship, and Pepper Hamilton LLP: a multi-practice law firm with more than 500 lawyers nationally. The firm provides corporate, litigation and regulatory legal services to leading businesses, governmental entities, nonprofit organizations and individuals throughout the nation and the world.

2012 In-Kind Sponsors are:

 • BizLand, Inc.

 • Larry Blumsack

 • Cummings Properties

 • EBC, Emerging Business Collaborative

 • Gray, Gray & Gray, LLP

 • MassChallenge


 • Plug and Play

About Babson

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society -- while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. For information, visit

By Barbara Blair,, 781-239-4621 | 08/10/2012 06:00