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Eleanor Kyung

  • Associate Professor
Academic Division: Marketing
781-239-5584
Ellie J. Kyung is an Associate Professor in the Marketing Division at Babson College. She was previously a Visiting Scholar at The Wharton School at the University of Pennsylvania and an Associate Professor at the Tuck School of Business at Dartmouth. Prior to becoming an academic, Kyung was a consultant with Monitor Group where she worked on client projects focused on marketing and multi-channel strategy and served as co-director of Marketspace's Applied Interface Research Lab. Kyung has taught the MBA core marketing course for more than a decade and was awarded the Tuck Teaching Excellence Award by the Tuck Class of 2021.

Consumers frequently make decisions reflecting on past experiences or speculating on the outcome of future experiences. Kyung's research is focused on the question of what shapes people's mental representations when making these reflections and speculations, with the aim of understanding their behavior and decision making. Her interest is in understanding how people's mental representations are shaped by 1) the way in which we ask questions about these experiences, 2) the response alternatives they are provided to answer these questions, and 3) the context in which these experiences in occur. In particular, she is interested how the mental representation of distance, magnitude, speed, and relationships can influence behavioral decision making, with specific implications for survey, technology interface, and communication design.

Kyung's research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of the Association for Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Social Psychology, and Psychonomic Bulletin and Review. She serves on the Editorial Board of Journal of Consumer Research and recently received an Outstanding Reviewer Award (2019). She was a co-chair of the Society for Consumer Psychology Conference in 2022 and is currently an Associate Editor for Journal of Consumer Research.

Kyung holds degrees from Yale University (B.A. in Economics, International Studies) and New York University (M. Phil, Ph.D in Marketing). She lives in New Hampshire with her husband, Andy Park (Founder of CarNow), and her two daughters.

Academic Degrees

  • Ph D, New York University, Leonard N. Stern School of Business
  • MA, New York University, Leonard N. Stern School of Business
  • BA, Yale University

Academic Interest / Expertise

Effects of Memory and Mental Representation on Consumer JudgmentsPsychology of Magnitude Judgments: Distance (temporal, physical, social), Intensity, Size, SpeedScale Design and Response BiasDigital Interface Design (implications based on the interests above)

Awards & Honors

  • 2021 — Best Talk Award, Numerical Markers Conference
  • 2021 — Tuck Teaching Excellence Award, Tuck Class of 2021
  • 2019 — Outstanding Reviewer Award, Journal of Consumer Research
  • 2017 — Dartmouth Public Voices Fellow, Dartmouth College
  • 2016 — Paul E. Raether T’73 Faculty Fellow, Tuck School of Business
  • 2010 — NYU Stern Graduate Program Commencement Representative , New York University
  • 2009 — Milton Reynolds Fellowship, New York University
  • 2008 — Letter of Commendation for Teaching Excellence, New York University
  • 2008 — C. W. Nichols Fellowship, New York University
  • 2007 — Robert W. Shoemaker Fellowship, New York University
  • 2005 — Doctoral Fellowship in Marketing, New York University

Publications

Journal Articles

  • Longoni, C., Cian, L., Kyung, E.J. (2023). AI in the Government: Responses to Failures. Journal of Marketing Research. Vol: 60, Issue: 1, Page: 170-188.
  • Kyung, E.J., Thomas, M., Krishna, A. (2022). How Political Identity Influences COVID-19 Risk Perception: A Model of Identity-Based Risk Perception. Journal for the Association for Consumer Research. Vol: 7, Issue: 3, Page: 316-324.
  • Shani-Feinstein, Y., Kyung, E.J., Goldenberg, J. (2022). Moving Fast versus Moving Slow: The Effect of Perceived Speed on Decision-Making. Journal of Consumer Research. Vol: 49, Issue: 3, Page: 520-542.
  • Thomas, M., Kyung, E.J. (2019). Slider Scale or Text Box: How Response Format Shapes Responses. Journal of Consumer Research.
  • Kyung, E.J., Thomas, M., Krishna, A. (2017). When Bigger is Better (and When It is Not): Implicit Bias in Numeric Judgments.
  • Kyung, E.J., Thomas, M. (2016). When Remembering Disrupts Knowing: Blocking Implicit Price Memory.
  • Kyung, E.J., Menon, G., Trope, Y. (2014). Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge. Psychonomic Bulletin and Review.
  • Galak, J., Redden, J., Yang, Y., Kyung, E.J. (2014). How Perceptions of Temporal Distance Influence Satiation. Journal of Experimental Social Psychology.
  • Kyung, E.J., Menon, G., Trope, Y. (2010). Reconstruction of Things Past: Why Do Some Memories Feel So Close and Others So Far Away?. Journal of Experimental Social Psychology.
  • Menon, G., Kyung, E.J., Agrawal, N. (2009). Biases in Social Comparison: Optimism or Pessimism?. Organizational Behavior and Human Decision Processes.
  • Rayport, J.F., Jaworski, B.J., Kyung, E.J. (2005). Best Face Forward: Improving Companies’ Service Interfaces with Customers. Journal of Interactive Marketing.

Other

  • Kyung, E.J., Menon, G. (2020). When More Information Leads to More Uncertainty. Harvard Business Review. link
  • Kyung, E.J. (2017). Hate Today’s Politics? How to Teach Kids About Tolerance. link

Presentations

  • AI in the Government: Responses to Failures, Longoni, C. Cian, L. Kyung, E. Association for Consumer Research, Denver, CO (2022)
  • Use of a Combined Systems and Design Framework to Assess and Improve Lung Cancer Screening for Underserved Rural Population Hasson, R. Schifferdecker, K. Golding, S. Bardach, S. Kinney, L. Fay, K. Boardman, M. Kyung, E. Halloran, S. Youkilis, S. Perry, A. Ladage, V. Bird, T. American Association for Cancer Research, Philadelphia, PA (2022)
  • Artificial Intelligence in the Government: Responses to Failures and Social Impact Longoni, C. Cian, L. Kyung, E. ACM Conference on Artificial Intelligence, Ethics, and Society, Oxford, UK and Online (2022)
  • How Political Identity Influences Covid-19 Risk Perception: A Model of Identity-Based Risk Perception Kyung, E. Thomas, M. Krishna, A. Journal of the Association for Consumer Research Political Ideology and Consumption Webinar, Webinar online (2022)
  • Mental Mapping of Magnitude Kyung, E. Indian Institute of Management Bangalore, Online (2022)
  • Mental Mapping of Magnitude Kyung, E. Nanyang Technological University, Online (2022)
  • Mental Mapping of Magnitude Kyung, E. Stanford University, Palo Alto, CA (2022)
  • Artificial Intelligence in the Government: Responses to Failures and Social Impact Longoni, C. Cian, L. Kyung, E. Society for Consumer Psychology, Online (2022)
  • The Scale Orientation Effect: The Intuitiveness of Horizontal and Vertical Scales Kyung, E. Thomas, M. Krishna, A. Society for Judgment and Decision Making, Online (2022)
  • Mental Mapping of Magnitude Kyung, E. Baruch College, Zicklin School of Business, Online (2021)
  • Artificial Intelligence in the Public Sector Longoni, C. Cian, L. Kyung, E. Association for Consumer Research, Online (2021)
  • Mental Mapping of Magnitude Kyung, E. Babson College, Babson Park, MA (2021)
  • The Scale Orientation Effect: The Intuitiveness of Horizontal and Vertical Scales Kyung, E. Thomas, M. Krishna, A. Numerical Markers in Judgments, Choices, and Consumption, Tuscon, AZ (2021)
  • Mental Mapping of Magnitude Kyung, E. Erasmus University, Rotterdam School of Management, Online (2021)
  • Mental Mapping of Magnitude Kyung, E. Tilburg University, School of Economics and Management, Online (2021)
  • Mental Mapping of Magnitude Kyung, E. University of Alberta, Alberta School of Business, Online (2021)
  • Mental Representation of Magnitude Kyung, E. University of Connecticut, School of Business, Online (2021)
  • Mental Mapping of Magnitude Kyung, E. Northeastern University, D’Amore-McKim School of Business, Online (2021)
  • Mental Representation of Magnitude Kyung, E. University of Pennsylvania, The Wharton School, Online (2021)
  • The Scale Incongruence Effect: When do Horizontal versus Vertical Scales Feel More Intuitive? Kyung, E. Thomas, M. Krishna, A. Winter American Marketing Association Winter Academic Conference, Online (2021)
  • Mental Representation of Magnitude Kyung, E. University of Massachusetts Amherst, Isenberg School of Management, Online (2020)
  • Overestimating the Valuations and Preferences of Others - invited panelist for presentation by Alice Moon Kyung, E. Data Colada Seminar Series, Virtual (2020)
  • Reporting Statistical Results - invited discussant Kyung, E. Society for Consumer Psychology Research Skills Workshop , Huntington Beach, CA (2020)
  • Comparison of Single- and Double-blind Review of Scientific Abstracts for a High Stakes International Conference Pleskac, T. Kyung, E. Chapman, G. Urminsky, O. Society for Judgment and Decision Making, Montreal, Canada (2019)
  • Slow and Steady Versus Fast and Furious: The Effect of Speed on Decision Making Kyung, E. Shani-Feinstein, Y. Goldenberg, J. Society of Judgment and Decision Making, Montreal, Canada (2019)
  • Left-Right or Top-Down” The Effect of Horizontal Versus Vertical Orientation on Consumer Judgments Kyung, E. Thomas, M. Krishna, A. , . Association for Consumer Research, Atlanta, GA (2019)
  • Time Flies…But Only When the Speed is ‘Just Right’: How Animation Speed Affects Perceived Waiting Time Ding, Y. Kyung, E. Association for Consumer Research, Atlanta, GA (2019)
  • Left-Right or Top-Down” The Effect of Horizontal Versus Vertical Orientation on Consumer Judgments Kyung, E. Thomas, M. Krishna, A. Society for Consumer Psychology, Savannah, GA (2019)
  • Slow and Steady versus Fast and Furious: The Effect of Speed on Decision Making Kyung, E. Shani-Feinstein, Y. Goldenberg, J. Association for Consumer Research, Dallas, TX (2018)
  • Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay Thomas, M. Kyung, E. Association for Consumer Research, Dallas, TX (2018)
  • Slider Scale or Text Box: How Response Format Shapes Responses Kyung, E. University of Houston, Bauer College of Business, Houston, TX (2018)
  • How Slider Scales Systematically Bias Willingness-to-Pay: Implicit Recalibration of Monetary Magnitudes Thomas, M. Kyung, E. Association for Consumer Research European Conference, Ghent, Belgium (2018)
  • The Reviewer Halo Effect: When What You Write Becomes Who You Are Shalev, E. Shoham, M. Kyung, E. Association for Consumer Research European Conference, Ghent, Belgium (2018)
  • How Slider Scales Change Willingness-to-Pay: Recalibrating the Mental Number Line Kyung, E. Shani-Feinstein, Y. Goldenberg, J. Behavioral Decision Research in Management Conference, Boston, MA (2018)
  • How Slide Scales Systematically Bias Willingness-to-Pay: Implicit Recalibration of Monetary Magnitudes Thomas, M. Kyung, E. Society for Consumer Psychology, Dallas, TX (2018)
  • The Reviewer Halo Effect: Why Where Consumers Read Reviews Matters Shalev, E. Shoham, M. Kyung, E. The Reviewer Halo Effect: Why Where Consumers Read Reviews Matters, Dallas, TX (2018)
  • Slider Scale or Text Box: How Response Format Shapes Responses Kyung, E. University of Pennsylvania, The Wharton School, Philadelphia, PA (2018)
  • Slider Scale or Text Box: How Response Format Shapes Responses Kyung, E. IDC Herzliya, Arison School of Business, Herzliya, Israel (2017)
  • Slider Scale or Text Box: How Response Format Shapes Responses Kyung, E. Northeast Marketing Conference, MIT Sloan School of Management, Cambridge, MA (2017)
  • The Slider Scale Effect: Implicit Recalibration of Bids Thomas, M. Kyung, E. New Directions in Pricing Management Research and Practice, Chicago, IL (2017)
  • The Slider Scale Effect: Implicit Recalibration of Bids Thomas, M. Kyung, E. The Effect of Numerical Markers on Consumer Judgment and Decision Making, Columbia, SC (2017)
  • When Remembering Disrupts Knowing: Blocking Implicit Price Memory Kyung, E. University of Michigan, Ross School of Business, Ann Arbor, MI (2017)
  • When Remembering Disrupts Knowing: Blocking Implicit Price Memory Kyung, E. Kellogg School of Management, Northwestern University, Evanston, IL (2016)
  • Examining the Privacy Paradox: Decreasing Disclosure Through Priming Constraints Kyung, E. Tuck Marketing Camp, Hanover, NH (2015)
  • Examining the Privacy Paradox: Decreasing Disclosure Through Priming Constraints Kyung, E. Carnegie Mellon University, Center for Behavioral and Decision Research, Pittsburgh, PA (2015)
  • Mindsets and the Psychology of Price Kyung, E. 3M, St. Paul, MN (2014)
  • The Articulation Paradox: How Articulation Reduces the Accuracy of Magnitude Judgments Kyung, E. Northeast Marketing Conference, Harvard Business School, Cambridge, MA (2012)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. Cornell University, Johnson Graduate School of Management, Ithaca, NY (2009)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. University of Michigan, Ross School of Business, Ann Arbor, MI (2009)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. University of Southern California, Marshall School of Business, Los Angeles, CA (2009)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. Dartmouth College, Tuck School of Business, Hanover, NH (2009)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. Drexel University, LeBow College of Business, Philadelphia, PA (2009)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. University of Toronto, Rotman School of Management, Toronto, Canada (2009)
  • Malleable Memories: The Role of Mindsets in Reconstructing History Kyung, E. New York University, Trope Lab, New York, NY (2006)
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Professional Services

  • Editor, Associate Editor Journal of Consumer Research (2021 - Present)
  • Editorial Review Board Member Journal of Consumer Research (2016 - 2020)