Founder, Chairwoman and CEO of Care.com
Sheila Lirio Marcelo is the founder, chairwoman, and CEO of Care.com. Her inspiration to found Care.com stemmed from both her personal and professional experiences. A young mother with two small children who also became part of the sandwich generation caring for her parents at an early age, Marcelo was challenged to find quality care solutions. She knew this problem was not unique to her family and that there had to be a better solution than the yellow pages. Her career firmly rooted in technology, she knew that was the answer and founded Care.com in 2006. Today, the company is the world’s largest online destination for finding and managing family care, with more than 20.7 million members in 18 countries.
Marcelo’s passion for technology developed during her time as a management consultant and a teaching fellow at Harvard Business School. Her growing appreciation for the power of technology to help solve real problems for people led her to Upromise, where she was vice president of product management and marketing for the service that helped families save for college, and then to executive search engine TheLadders.com, where she was vice president and general manager. Following TheLadders.com, she was an Entrepreneur in Residence at Matrix Partners, where she developed the plan for Care.com.
As Care.com has grown and scaled, she has been honored with numerous accolades, including one of the Top 10 Women Entrepreneurs at Fortune’s Most Powerful Women Summit (2009) and in Fortune magazine (2014), the youngest recipient of the lifetime award by Harvard Business School, the Harvard Business School Alumni Achievement Award (2014), and bestowed one of the highest honors for Filipinos, the Filipino Heritage Award orPamana ng Pilipino from President Benigno Aquino III of the Philippines.
Marcelo also is a Henry Crown Fellow with the Aspen Institute (Class of 2012), was awarded a Marshall Memorial Fellowship (Class of 2011), and named a Young Global Leader by the World Economic Forum (Class of 2011).
Read Sheila Marcelo's advice for entrepreneurial women on Entrepreneurship of All Kinds® »
She is a board trustee of the Philippine Development Foundation, a nonprofit organization that works with the Philippine government on education, innovation, and entrepreneurship initiatives. In addition, she sits on the advisory board for the Harvard Business School Rock 100 Entrepreneurs Summit, and is an adviser to several startup companies.
She founded WomenUp.org in 2010 to increase women’s roles in the global economy by providing leadership training, mentorship, and support to girls and women through every stage of their lives and careers. A frequent speaker on women in technology and female entrepreneurship and leadership, Marcelo has spoken alongside President Obama at the White House Summit on Working Families (2014), with global political and business leaders at the World Economic Forum (2013, 2015), and to emerging female leaders at Harvard University (2013) and CEOs at Northeastern University (2013).
She graduated magna cum laude with a degree in economics from Mount Holyoke College, which also conferred upon her an honorary Doctorate of Humane Letters in 2015. She earned her JD and MBA degrees with honors and the Dean’s Award from Harvard University.