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Alan Trefler

Founder and CEO of Pegasystems​

Alan Trefler also serves as chairman of the Pegasystems Board of Directors. His recent book, Build for Change, describes a new generation of customers who have unprecedented power to make or break brands and the changes businesses must embrace to succeed in today’s digital world. A best-seller on 800-CEO-Read, the book has been reviewed and featured in national media outlets including Forbes,, Computer Weekly, and 1to1Media.

Trefler was named Public Company CEO of the Year in 2011 by the Massachusetts Technology Leadership Council, and received the American Business Award’s Software CEO of the Year for 2009. He frequently presents to international business and technology audiences and at industry conferences.

He has been interviewed and profiled in national print and broadcast media, including CNBCFast CompanyFox Business NewsForbesFortune MagazineInc. MagazineThe Boston GlobeThe New York Times, Bloomberg Television, Barron’s, Reuters,, and Investor’s Business Daily, and he has contributed thought-leadership articles to publications such as TechCrunch and the Huffington Post.

Trefler has consulted extensively in the use of advanced technologies and work automation. In addition, he has been named the inventor of five issued patents for Pegasystems’ distinctive Inherited Rule-Based Architecture, which provides the framework for Pegasystems’ solutions. His interest in computers originates from collegiate involvement in tournament chess, where he achieved a Master rating and was co-champion of the 1975 World Open Chess Championship. His passion and support for chess and the game’s community and current champions continues to this day. He earned a degree with distinction in economics and computer science from Dartmouth College.