Babson College will be altering regular operations due to the ongoing impact of the Coronavirus (COVID-19).

Innovation and Growth Post-Crisis

Innovate in a Dynamic Market

History shows that crises and economic downturns are fertile grounds for creativity, innovation, entrepreneurship, and entrepreneurial leadership. Some of the greatest firms were born out of hardship or crisis. Innovative firms and entrepreneurial leaders become resourceful and overcome daunting challenges during downturns. They do more than just survivethey create something new, and thrive in the inevitable turnaround. This program will help leaders enhance their innovation efforts to change their competitive game in the marketshort and long termby learning innovation principles, methods, and tools.   

Learn Essential Skills

  • Understand the dynamics of innovation in companies of varying sizes and stages
  • Learn how to identify opportunities for innovation in a competitive and changing market

Who Should Attend

This program is for senior leaders and managers who are in a position to impact innovation initiatives at their company.

Program Details

What You Will Learn

In this online course, you will learn the fundamental concepts, methods, and tools of innovation. The program includes live webinars and independent assignments. Materials such as case studies, articles, videos, and presentations will be used. 

Topics include:

  • Innovation Dynamics – Gorillas vs. Chimps vs. Monkeys
  • How Gorillas Avoid Disruption & How Chimps Thrive
  • Innovation Opportunities: Changing the Competitive Game


This program is led by Babson College Professor Jay Rao, who teaches extensively for Babson Executive Education. He teaches and consults in the areas of innovation, how firms can implement innovation initiatives, corporate entrepreneurship, and customer experience innovation.

Program Discounts

Special discount available for Babson undergraduate or graduate alumni, current Babson graduate students, and parents of current Babson students and alumni. Please contact Dayle Lipsky at or +1-781-239-3915 to receive 50% off the program fee. For other discounts and your eligibility, reach out to Dayle Lipsky.

$100 of the program fee for every online program will support Babson’s Emergency Fund and directly assist students affected by the global pandemic crisis with needs ranging from relocation and storage, to meals, Wi-Fi access, financial support due to job loss, and more.


All Babson Executive Education programs are taught in English. To attend, we ask that you can speak, read, and write English to get the most out of our programs.

Why Babson Executive Education?

Babson Executive Education works with organizations and professionals around the world to turn ideas and challenges into opportunity. Babson cultivates an entrepreneurial mindset that is the basis for many of the world’s most innovative businesses and leaders.

Our programs are about more than theory; they’re about action, and equipping you with the practical tools and strategies necessary to have an immediate impact on your organization or business.


Frequently Asked Questions

Contact Dayle Lipsky or call +1-781-239-3915