From Competence to Confidence: Developing Your Personal Branding Plan

May 19 - June 9, 2021

LIVE ONLINE

A Personal Branding Course to Accelerate Your Career

Excellent functional and technical skills in a specific area of expertise can only take your career so far. Often, very skilled people don’t realize how important it is to have a personal branding plan. Without a strategic plan that links your personal brand and your career goals, it’s easy to feel as though your career isn’t progressing fast enough, your potential is left unrecognized, and you are not being given opportunities for growth. In this highly applied online personal branding course, you will learn how to articulate your differentiators, set career goals, and develop a personal branding plan for success.

Build Your Personal Brand Without BoastingBuilding Your Personal Brand Without Boasting

One of the biggest hurdles to strategic personal brand development is the perceptions people hold that thinking, and even talking about themselves (gasp!), is counter to their desire to appear humble and demur. Read Karen's article and discover ways to build your brand and still be humble.

 

What Will You Learn?

This online personal branding workshop provides specific tools and exercises, as well as individualized coaching and feedback, so you can advance your career. Our personal branding training covers the following topics: 

  • How to identify and articulate your personal differentiators
  • Ways to communicate your value so others will listen
  • Self-awareness, composure, and your stumbling blocks
  • Steps for building a career narrative that strengthens, redefines, or establishes your professional brand
  • Creating an action plan for achieving your goals 

At A Glance

Next Date May 19 - June 9, 2021
Format Live Online
Duration & Time Commitment 4 weeks; 3-4 hours/week
Future Dates
TBD

Who Should Attend?

Babson’s online personal branding course is for working professionals in various career stages: 

  • Those with at least three years of work experience who may be wondering ”how to build my personal brand?” and have not yet developed an optimal personal brand
  • Experienced professionals who are interested in making a career change
  • Professionals seeking a promotion and/or feeling uncertain about where their career trajectory is heading

What You Need to Know

This four-week online program includes:

3 live online sessions

  • May 19, Noon–1:30 p.m. ET
  • June 2, Noon–1:30 p.m. ET
  • June 9, Noon–1 p.m. ET

Optional coaching session 

3-4 hours/week of coursework

Program materials include live webinars, and independent study such as watching lectures, completing weekly exercises, and participating in online discussion boards.

 

Interested in Team Personal Branding Training? 

Increase your team's impact by bringing a customized version of From Competence to Confidence to your organization. Babson Executive Education custom programs are tailored to your unique needs.  

 

Meet the Faculty

What Makes Babson Executive Education Different? 

Babson Executive Education works with organizations and professionals around the world to turn ideas and challenges into opportunity. Babson cultivates an entrepreneurial mindset that is the basis for many of the world’s most innovative businesses and leaders.

Our programs are about more than theory; they’re about action, and equipping you with the practical tools and strategies necessary to have an immediate impact on your organization or business.

People with strong professional brands are more noticeable, trusted, and more prepared. By making a stronger argument for investing in yourself, you make a stronger argument to invest in you.
Karen Hebert-Maccaro
CEO of Babson Executive Education

Our Experts in the News

During her 20-year career, spanning human resources, organizational design, learning and development, and executive coaching, Karen Hebert-Maccaro, who teaches the personal branding workshop, has developed a tried-and-true framework for culltivating a personal brand. Read more of her insights. 

 

What is included in the program fee?
The program fee includes your tuition and program materials. In most cases, meals during the program are included. Some programs include accommodations. Travel and personal expenses are not included (such as alcoholic beverages consumed with meals, telephone, and other incidentals).

What accommodations are available, and what if I need to arrive earlier or stay later?
Please check the webpage for the program you are attending for information regarding what accommodations are included in your program fee.

Rooms are at the Babson Executive Conference Center, where the program will take place. They are not dorms.

If you wish to arrive before the program begins or extend your stay, please email Reservations or call +1-781-239-5816 to check rates and availability. Guests are responsible for the cost of extra nights.

Check-in time: 4 p.m.
Check-out time: 11 a.m.

Amenities include complimentary Wi-Fi, fitness center, billiards, campus walking trails, dining room, lounge, and 24-hour access to a beverage break station.

What should I do if I have dietary restrictions?
We are happy to help make accommodations for all dietary needs. Our food options allow for most food restrictions. Please let your program manager know if you have specific needs, once you have registered.

What should I wear?
Business casual is appropriate for classes and activities at the Babson Executive Conference Center. As classroom temperatures can vary, we suggest layered clothing.

What is the closest airport?
Boston Logan International Airport is the closest airport to Babson College (approximately 15 miles from the center). Travel times can vary based on the time of day.

What is the best way to get to the conference center from the airport?
The best way to get to the conference center/college would be to use a Ride app, arrange for a private car/van service, or take a taxi. There are commuter rail and subway stations nearby as well, but, private transportation between stations and Babson College is required.

Car Services
Wellesley Carriage—A local Wellesley company (shared or private van/car service available)

GO Boston Shuttle—Use promotional code: Babson (shared or private van service available)

Knight’s Airport Limousine—Use Group code: BABSON (private car or private van service only, good for groups of three to 10)

Taxis
Taxis are available at each terminal of Boston Logan International Airport. The cost is approximately $60–$100 USD per trip, and it will take 30–60 minutes to travel to/from Babson depending on traffic and tolls.

Local Taxis
Veterans Taxi  +1-781-449-8294
Wellesley Transportation Service  +1-781-235-2200

MBTA Commuter Rail
The closest commuter rail stations are Wellesley Hills and Route 128/Westwood. Private transportation is needed between stations and Babson College.

MBTA Subway
The closest subway station is WOODLAND T on the Green Line. Private transportation is needed between the station and Babson College.

When is payment due and what types of payment do you accept?
For in-person programs, payment is due in full 60 days prior to the start date of the program.

If you register for a program with an early registration rate, payment is due by the early registration date. Please check the webpage for the program you are attending for the early registration date.

We accept credit card, check, or wire transfer payments.

Payment plan options are available for our in-person courses for individuals. For more details, please reach out to Rachel Crane at rcrane@babson.edu or +1-781-239-4349.

Do you offer discounts?
Discounts on Babson Executive Education courses are available for the following:

  • Alumni of Babson College (undergraduate or graduate)
  • Members of our Corporate Partner program
  • Parents of current Babson students
  • Groups of three or more registering at the same time
  • Babson Executive Education’s certificate enrollees*
  • Past participants of Babson Executive Education programs

Please email Rachel Crane at rcrane@babson.edu for more information and for discount codes before registering. In addition, please note that discounts cannot be combined.

*Excludes Founder’s Finance

What will I receive upon completion of the program?
Each program participant receives a certificate of completion. We invite participants to add the program to their LinkedIn profile. Note that a certificate will not be provided if there is insufficient evidence of participation.

Do you have translation for non-English speaking participants?
We do not offer translation in our programs. Although we do not require the TOEFL, all Babson Executive Education programs are taught in English, so it is a prerequisite that you speak, read, and write English proficiently.

What type of visa do international travelers need, and will you provide a visa invitation letter?
International travelers will need to obtain a B-1 temporary business travel visa. Once you have registered and paid in full, contact the program manager to provide you with a visa invitation letter.

What is your cancellation policy?
Registration changes must be requested in writing to Babson Executive Education. Please see the schedule below for details about refunds, cancellations, substitutions, and transfers:

  • If requested 30 days or more prior to the program start date for in-person programs:
    • Cancellations receive a 100% refund
    • Substitutions* are subject to a $250 administration fee
    • One-Time Transfer* subject to a $250 Admin­istration Fee (must be utilized within a one-year period)
  • 14–29 days prior to the program start date for in-person programs:
    • Cancellations receive 50% Refund Provided
    • Substitutions* subject to a $250 Admin­istration Fee
    • One-Time Transfers* are not allowed
  • 13 days or fewer prior to the program start date for in-person programs:
    • Cancellations do not receive a refund
    • Substitutions* are not allowed
    • One-Time Transfers* are not allowed

*Substitutions and transfers are subject to approval to ensure that participants and programs are suitable.

 

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READY TO TALK NOW?

Contact:
Rachel Crane
Sr. Director Business Development
+1-781-239-4349 
rcrane@babson.edu