From Competence to Confidence: Developing Your Personal Branding Plan

March 4 - 25, 2021


A Personal Branding Course to Accelerate Your Career

Excellent functional and technical skills in a specific area of expertise can only take your career so far. Often, very skilled people don’t realize how important it is to have a personal branding plan. Without a strategic plan that links your personal brand and your career goals, it’s easy to feel as though your career isn’t progressing fast enough, your potential is left unrecognized, and you are not being given opportunities for growth. In this highly applied online personal branding course, you will learn how to articulate your differentiators, set career goals, and develop a personal branding plan for success.

Build Your Personal Brand Without BoastingBuilding Your Personal Brand Without Boasting

One of the biggest hurdles to strategic personal brand development is the perceptions people hold that thinking, and even talking about themselves (gasp!), is counter to their desire to appear humble and demur. Read Karen's article and discover ways to build your brand and still be humble.


What Will You Learn?

This online personal branding workshop provides specific tools and exercises, as well as individualized coaching and feedback, so you can advance your career. Our personal branding training covers the following topics: 

  • How to identify and articulate your personal differentiators
  • Ways to communicate your value so others will listen
  • Self-awareness, composure, and your stumbling blocks
  • Steps for building a career narrative that strengthens, redefines, or establishes your professional brand
  • Creating an action plan for achieving your goals 

At A Glance

Next Date March 4 - 25, 2021
Format Live Online
Duration & Time Commitment 4 weeks; 3-4 hours/week
Future Dates
May 19 - June 9, 2021

Who Should Attend?

Babson’s online personal branding course is for working professionals in various career stages: 

  • Those with at least three years of work experience who may be wondering ”how to build my personal brand?” and have not yet developed an optimal personal brand
  • Experienced professionals who are interested in making a career change
  • Professionals seeking a promotion and/or feeling uncertain about where their career trajectory is heading

What You Need to Know

This four-week online program includes:

3 live online sessions

  • March 4, Noon–1:30 p.m. ET
  • March 18, Noon–1:30 p.m. ET
  • March 25, Noon–1 p.m. ET

Optional coaching session 

3-4 hours/week of coursework

Program materials include live webinars, and independent study such as watching lectures, completing weekly exercises, and participating in online discussion boards.

Interested in Team Personal Branding Training? 

Increase your team's impact by bringing a customized version of From Competence to Confidence to your organization. Babson Executive Education custom programs are tailored to your unique needs.  


Meet the Faculty

What Makes Babson Executive Education Different? 

Babson Executive Education works with organizations and professionals around the world to turn ideas and challenges into opportunity. Babson cultivates an entrepreneurial mindset that is the basis for many of the world’s most innovative businesses and leaders.

Our programs are about more than theory; they’re about action, and equipping you with the practical tools and strategies necessary to have an immediate impact on your organization or business.

People with strong professional brands are more noticeable, trusted, and more prepared. By making a stronger argument for investing in yourself, you make a stronger argument to invest in you.
Karen Hebert-Maccaro
CEO of Babson Executive Education

Our Experts in the News

During her 20-year career, spanning human resources, organizational design, learning and development, and executive coaching, Karen Hebert-Maccaro, who teaches the personal branding workshop, has developed a tried-and-true framework for culltivating a personal brand. Read more of her insights. 


How and when will I have access to the course materials?

  • Course materials are provided via Canvas, Babson’s online learning portal. Materials will be made available to participants between 1 and 7 days prior to the first live virtual session, depending on the amount of pre-work that participants are expected to complete in advance.

Where can I find the schedule for the days and times of the online sessions?

  • The schedule will also be sent to registered participants in the registration confirmation email (see link to the EVERYTHING YOU NEED TO KNOW document).

Do I need to join the virtual webinar sessions live? Will they be recorded?

  • We highly recommend that participants join the live virtual sessions. It is an opportunity to ask questions, participate in rich discussion, and learn from the experience of your program peers. All sessions will be recorded and posted to Canvas within 24 hours.

What technology do you use for the virtual programs?

  • Canvas – Course materials, the agenda, pre-work, assignments, faculty bios, etc. are posted here.
    Video-conferencing Platform – We will use a virtual meeting application (like Webex or Zoom) that allows you to see and communicate with other participants simultaneously and in real time. Your instructor can share documents and interactive media, invite participants to share content, and engage with you in real-time participation. Links to sessions and more information will be provided on Canvas.

What do I need to participate? How do I prepare for the webinar?

  1. We recommend a computer/laptop with a webcam (built in or external camera) for optimal viewing, but you may also join from a tablet or cell phone
  2. Internet connection or cell hotspot
  3. Operating system: Windows: 7,8.1, or 10; Apple: OS 10.9 or higher
  4. Recommended browsers for optimal experience: Google Chrome, Firefox, Safari 8 and up (Microsoft Edge, Internet Explorer 8, 9, 10, and Safari 7 are not recommended.)
  5. Headset with microphone (Recommended but optional)

What happens if I have technical issues?

  • Additional, detailed instructions will be provided on Canvas. Babson staff will be online and available to assist you, and will identify themselves during each virtual delivery. Contact the staff via the chat function for help, or email them if needed. Contact information is available in the EVERYTHING YOU NEED TO KNOW document.

How long will I have access to the online materials?

  • Course materials on Canvas will be available for 6 months following the completion of the program.

When is payment due and what types of payment do you accept?

  • Payment is due in full at the time of registration. Babson accepts Visa, MasterCard or American Express

Do you offer discounts?

  • We offer discounts for the following:
    • If you are an alumni of Babson College (undergraduate or graduate)
    • Current Babson graduate students
    • Parents of current Babson students or Babson alumni
    • If you come in a group of three or more
    • If you have taken an online or multiday face-to-face Babson Executive Education program in the past
    • Please email Rachel Crane at for discount codes before registering.

Do you offer online programs for large groups from the same company?

  • We are pleased to offer programs from our diverse certificate and courses portfolio and we can customize a program to your company’s specific needs. Please contact Rachel Crane for additional information.

What will I receive upon completion of the program?

  • Each program participant receives a certificate of completion. We invite participants to add the program to their LinkedIn profile by filling in the Certifications section and/or sharing the certificate of completion image and tagging Babson College. Note that a certificate will not be provided if there is no evidence of participation.

Do you have translation for non-English speaking participants?

  • We do not offer translation in our certificate and courses for individuals. Although we do not require TOEFL, it is a prerequisite that you speak, read, and write English proficiently.
  • All Babson Executive Education programs are taught in English. To participate, we ask that you can speak, read, and write English to get the most out of our programs.

Where can I find information for in-person programs?

What is your cancellation policy for online programs?

  • Registration changes must be requested in writing to Babson Executive Education.
    • If requested 30 days or more prior to the program start date: Cancellations receive a 100% refund / Substitutions* are allowed, subject to a $250 administration fee / One-Time Transfers* allowed subject to a $250 administration fee, to be ustilized within a one year period
    • If requested 8-29 days prior to the program start date: Cancellations receive a 50% refund / Substitutions* are allowed, subject to a $250 administration fee / One-Time Transfers* are not allowed
    • If requested 7 days or fewer prior to the program start date: Cancellations do not receive a refund / Substitutions* are not allowed / One-Time Transfers* are not allowed
    • *Substitions and transfers are subject to approval to ensure that participants and programs are suitable.

Get Started

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Contact Rachel Crane, Sr. Director Business Development: