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Strategic Planning and Management in Retailing

Strategic Planning and Management in Retailing

Strategic planning in retailing in a global retail marketplace

The global retail industry is continuing to evolve and become increasingly competitive. With technology, change in consumer behavior, globalization, and consolidation, a data-driven retail strategy is more important than ever. Retail leaders must focus on strategic management in retail and be data-driven to survive and thrive in the industry.

Strategic Planning and Management in Retailing helps you develop the effective strategies needed to lead a high-performing retail business.

Learn Essential Skills

  • Plan for strategic growth using productivity analysis and financial modeling, including a proprietary model for building a competitive advantage in retailing
  • Analyze and interpret consumer, competitive, and market research—and implement changes based on the data
  • Develop and implement enhanced merchandising management and assortment strategies

Who Should Attend

  • Senior retailers who are seeking new methods for growing successful brick-and-mortar stores.

Program Details

What You Will Learn

Discover the best methods to win in the highly competitive retail sector.

Topics include:

  • Core concepts and determinants of high-performance retailing
    • Eight Ways to Win in Retailing: a proprietary model for building a competitive advantage in retailing
  • Retail financial and productivity strategy and measures of high-performance retailing
    • How to apply multiple strategic and financial models to your business
    • Merchandise planning and analysis
    • Frameworks for integrating your business
  • Strategic market planning, research, and implementation
    • Evaluation and discussion of relevant retail case studies developed by the program faculty

“The program is excellent in the mix of theory, case studies, and practical application of business strategy. The knowledge and expertise of the faculty is very evident.” – Colin Peters, General Manager, Swan Valley Consumers Cooperative Ltd.


You will be learning from world-renowned faculty who bring relevant experience and research into the classroom. They have taught, mentored, and grown hundreds of successful retail leaders.

Faculty for Strategic Planning and Management in Retailing include:

  • Lawrence Ring, Chancellor Professor of Business and Executive MBA Alumni Professor of Executive Education, Raymond A. Mason School of Business at William & Mary
  • Ronald Hess, Associate Professor of Marketing, Raymond A. Mason School of Business at William & Mary
  • John Strong, CSX Professor of Finance and Economics, Raymond A. Mason School of Business at William & Mary

We continually update program content to best serve participant needs. Faculty may vary.

Program Discounts

Babson alumni enjoy discounts on Babson Executive Education programs: 20% for in-person programs and 50% for online programs. Some exclusions apply.

Discounts also are available for groups and for past participants in Babson Executive Education’s open enrollment programs.

Please email Rachel Crane for more information on discounts.


Registration deadline for program in March-April 2021: March 22, 2021


The location of the March-April program is at the Babson Executive Conference Center in Wellesley, MA. Cost includes program materials, accommodations, and meals at the award-winning Babson Executive Conference Center from 4 p.m. on Friday, March 26 to 11 a.m. on the last day, Thursday. The program starts at 8:00 a.m. on Saturday, and ends at noon on Thursday.

All participants receive a certificate of completion.

For more information about payment, accommodations, travel, and discounts read our Babson Executive Education FAQ »

Why Babson Executive Education?

Babson Executive Education works with organizations and professionals around the world to turn ideas and challenges into opportunity. Babson cultivates an entrepreneurial mindset that is the basis for many of the world’s most innovative businesses and leaders.

Our programs are about more than theory; they’re about action, and equipping you with the practical tools and strategies necessary to have an immediate impact on your organization or business.

I’m a Toys R Us Kid, But I’ve Grown Up!

I’m a Toys R Us Kid, But I’ve Grown Up!


Contact Rachel Crane, Sr. Director Business Development or call +1-781-239-4349