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Business Analytics for Managers: Leading with Data

October 14 - November 10, 2022

Live Online

Tapping into the Power of Training in Business Analytics

Data is critical to all business, yet meaningless without analytics. To be successful in fast-changing, highly competitive industries requires strategic innovative thinkers who understand how to recognize, interpret, and summarize key data as they plan, execute, and make decisions.

What Will You Learn?

As an online business analytics training that uses examples from your daily work, this course will help you develop an analytics for managers skill set that you can continue to apply every day. These hands-on skills will prepare you to analyze data, present findings, and make meaningful conclusions about data in a business setting.  If you have experience working with data, you can refresh your data analysis skills and master how to effectively apply them, adding strategic value to your business.

Session topics for this executive program in business analytics include:

  • An overview of the key concepts and techniques for analyzing data in an applied, business context
  • Demystifying hypothesis testing
  • Using linear equations
  • Applied Excel modeling

Sample Action Plan objectives include:

  • Evaluate which sales tactics will produce the highest revenue 
  • Measure the effectiveness of your marketing campaign 
  • Boost product line profitability

At a Glance

Bright Gold #DDD055

Next Date

Oct 14 - Nov 10, 2022

Bright Gold #DDD055


Live Online

Bright Gold #DDD055

Duration/​Time Commitment

4 Weeks; 4–6 Hours/​Week

Future Dates: 

Coming Soon


Who Should Attend?

Business Analytics for Managers is designed for:

  • Mid- to senior-level professionals, including new and experienced leaders, with strategic decision-making responsibilities. Learn to effectively analyze, articulate, and apply key analytics techniques as you make decisions.
  • Early career professionals in analytics roles looking for training in business analytics to move into leadership positions in which you need to use data-informed decision making.

This course is not sector specific. It is applicable to financial analysis, sales, marketing, operations, category management (including pricing optimization) and logistics functions across manufacturing, retail, transportation, health care, agriculture, and technology.

What You Need to Know

Registration closes on Oct 13, 2022 at 12 p.m. Eastern Time

This is a four-week, self-paced, online business analytics training program with a case study session, live introductory and action plan presentation sessions. Participants can expect all sessions to be at 11 a.m - 12 p.m ET:

  • An opening session on Friday, Oct 14
  • A DEI case study session on Friday, Oct 28
  • A closing session on Thursday, Nov 10

Program includes a case study and action plan building session with the instructor, discussion boards to foster collaboration, extensive Excel modeling, weekly review videos, and assessments used as a knowledge check. Course action plans created during the program focus on how to apply learnings to your current job/business and include a final presentation and review.

Interested in Business Analytics for Managers For Your Team?

Prepare your managers and leaders to effectively and efficiently identify, analyze, and apply data to make informed decisions across your organization with training in business analytics. Babson Executive Education custom programs are tailored to your unique needs. Provide your team with a framework for both growing their innovative, entrepreneurial mindset and taking your business to the next level.

Meet the Faculty

headshot of George Recck

George Recck, Senior Lecturer, Faculty Director - Math Resource Center

Teaching at Babson College since 1984, George Recck is currently the Faculty Director of the Math Resource Center and Senior Lecturer in the Math and Science division. He has taught a variety of Business Analytics courses at all levels and has published in the areas of teaching statistics and using analytics in sports. He recently served as the Chair of the Business Analytics / Statistics Education special interest group for the American Statistical Association.

What Makes Babson Executive Education’s Business Analytics Program Different?

Babson Executive Education works with organizations and professionals around the world to turn ideas and challenges into opportunity. Babson cultivates an entrepreneurial mindset that is the basis for many of the world’s most innovative businesses and leaders.

Our programs are about more than theory; they’re about action, and equipping you with the practical tools and strategies necessary to have an immediate impact on your organization or business.

Our Experts in the News

George Recck ’82, MBA’84 has been a landmark on the Babson campus for more than 40 years. Today, as Director of the Math Resource Center at Babson College and a Senior Lecturer, Recck shares his wealth of experience through training in business analytics applied to business problems and solutions, using real-world situations.

Get Started

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Tammy Gage

Business Development