Faculty Profiles

Marwa Gad Mohsen

  • Visiting Associate Professor
Academic Division: Marketing


Marwa is an experienced scholar and researcher with a background in industry. She recently joined Babson College as a Visiting Associate Professor of Marketing. Over many years, Marwa has taken up teaching and research roles at various UK universities such as the University of Warwick and the University of Worcester, and internationally including her latest post as Associate Professor of Marketing at MBSC, KSA.

She teaches at the undergraduate, postgraduate and executive education levels. Marwa also supervises BA Projects, Masters' Dissertations and PhD Theses. She also acts as an academic tutor for students and mentor for junior/new faculty.

Marwa is a Fellow of the Higher Education Academy (UK) and a Fellow of Babson Global (USA). She holds a PhD degree in Marketing from Warwick Business School (UK), MBA in Marketing and International Business from the American University in Cairo (AUC, Egypt), and a BA degree in Business Administration (AUC, Egypt).

Marwa is published in many outstanding international journals such as the Journal of Marketing Management, the Journal of Services Marketing, and Advances in Consumer Research. Her co-authored book entitled: ‘Marketing Research: Process, Planning and Practice’ with SAGE Publications was published in 2017. Marwa is the Director of IORMA Academy, which supports the alignment between academic institutions and the Global Consumer Commerce sector. Marwa is a recognized reviewer of international journals such as Journal of Business Research and Journal of Management Education.

As a practitioner and before becoming an academic, she worked for many years in Egyptian-EU funded programs in various roles, including Deputy Strategic Alliances Manager, Business Upgrading Counselor, Food Sector Manager and Marketing Consultant, with the goal of supporting the industry and upgrading SMEs in various sectors.

Marwa enjoys engaging in projects that translate research into impact. Her areas of teaching include customer behavior and psychology, marketing research and customer discovery, marketing management, creative communication and cross-cultural marketing.

Marwa’s research spans adoption decision making, food marketing, customer interactions in service marketing, the customer experience as well as sustainability trends in customer decision making.

Academic Degrees

  • Postgraduate Certificate (PG Cert), University of Worcester
  • Ph D, Warwick Business School, University of Warwick
  • MBA, The American University in Cairo (AUC)
  • Diploma, The American University in Cairo (AUC) and the International Advertising Association (IAA, USA)
  • BA, The American University in Cairo (AUC)

Academic Interests

Innovation Adoption; Sustainability and Disposal Behaviors; Self-Service Technology Acceptance; Food & Consumer Health and Wellbeing / Organic Food; Customer-to-Customer Interactions in Services Marketing; The Customer Experience; Luxury Consumption; Time & Temporality in Consumer Research


  • Degree Courses 2019

    • MKT 7200 MARKETING
  • Degree Courses 2018

    • MKT 7200 BL1 MARKETING



  • Gad Mohsen, M., Benzo, R., Fourali, C. (2017). Marketing Research: Planning, Process, Practice. Sage Publications. link

Conference Proceedings

  • Gad Mohsen, M. (in press). A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal: Advances in Consumer Research (ACR North America Conference). Association of Consumer Research (ACR), North America.
  • Gad Mohsen, M. (in press). Situational Cues and Individual Influences in Food Portion Choices: Proceedings of the European Marketing Academy Conference (EMAC). European Marketing Academy conference proceedings.


  • A Story of Waste: Trust, Symbolic Adoption & Sustainable Disposal Gad Mohsen, M. Association of Consumer Research Conference, Dallas, Texas (2018)
  • Situational Cues and Individual Influences in Food Portion Choices Gad Mohsen, M. European Marketing Conference (EMAC), Glasgow, Scotland (2018)