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COM7500

PERSUASIVE BUSINESS PRESENTATIONS

COM7500

Course Description:

COM7500: Persuasive Business Presentations (Previously MOB7502 Persuasive Business Presentations) 1.5 credits **Students who took MOB7502 cannot take this course** Managers and entrepreneurs need effective presentation skills to persuade key audiences, such as employees and team members, investors, and prospective clients. A successful presentation depends on delivery and non-verbal factors as well as careful preparation and a logical organization of ideas. In this workshop format class, you will deliver four or five formal presentations, which we will videorecord to help you evaluate your technique. We will also give you some opportunities for impromptu speaking. Topics may include: rocket pitch to investors, B2B sales presentation, strategic recommendation to senior management, and a technical financial or data-driven presentation. Students are encouraged to use material from other courses or from your work context. We will also cover creating effective visuals and interacting with your visuals to tell a compelling story. The focus will be on providing extensive and constructive feedback and coaching you on assessing and improving your own capabilities. Prerequisite: None

Department:

Marketing

Course Level:

Graduate Elective (Grad)

Course Credits:

1.5

Course Programs:

Graduate