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EPS7534

FRANCHISING, LICENSING & DISTRIBUTORSHIP COLLABORATIVE BUSINESS MODELS

EPS7534

Course Description:

EPS7534 Franchising, Licensing & Distributorship Collaborative Business Models 1.5 credit elective (If you have previously taken EPS7571 you may not take this course) Course description: This course focuses on the process, challenges and opportunities in franchising, which is a $2T part of the U.S. economy and a multi-trillion dollar market worldwide. _Franchising_ is a very specific term referring to a business that licenses its brand, operating model and provides support to franchisees who pay a number of fees and then invest their own capital to build the corporate brand. The course is practical in approach and touches on a large number of issues in seven weeks. Previous exposure to franchising, M&A or small business is not assumed. Prerequisite: EPS7200 or EPS7800

Department:

Entrepreneurship

Course Level:

Graduate Elective (Grad)

Course Credits:

1.5

Course Programs:

Graduate