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MKT6300

MARKETING ANALYTICS

MKT6300

Course Description:

MKT6300 Marketing Analytics 3 credits Blended The objective of this course is to demonstrate the benefits of using a systematic and analytical approach to marketing decision-making, and to help develop your skills and confidence in doing such analyses. Analytical approaches enable (a) the identification of alternative marketing options and actions, (b) the calibration of opportunity costs associated with each option, and (c) the choice of one or more options with the greatest likelihood of achieving the business goals. By completing this course, students will be better able to make the case for marketing expenditures (based on ROI) that companies are increasingly asking of their executives. This course integrates marketing concepts with practice, emphasizes _learning by doing,_ and provides students software tools to help them apply marketing concepts to real decision situations

Department:

Marketing

Course Level:

MSBA Core (Grad)

Course Credits:

3

Course Programs:

Graduate