Follow all COVID-19 protocols, testing every 3-4 days (schedule here), and complete your Symptom Report daily. View the COVID-19 Dashboard.

MKT7537

PRODUCT MANAGEMENT

MKT7537

Course Description:

MKT7537 Product Management 3 credit blended elective Schedule: This course will provide an in-depth look at the creation, development, and launch of complex products, such as enterprise software, medical devices, communications infrastructure hardware, and the like. From the creation of an MRD (Market Requirements Document) to the development and management of the PRD (Product Requirements Doc) and production schedule, through the creation and cross-functional management of the product release/launch plan, the course will expose students to the challenges associated with bringing a new product to market in a growing organization. Prerequisite: Evening: MKT7200 Blended Learning MBA: (ECN7201 and MIS7200) One Year: MKT7200 Two Year: MKT7200

Department:

Marketing

Course Level:

Graduate Elective (Grad)

Course Credits:

3

Course Programs:

Graduate