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MKT7560

GLOBAL MARKETING STRATEGY

MKT7560

Course Description:

MKT7560 Global Marketing Strategy This course investigates marketing techniques and programs as developed and implemented on multinational scale. It evaluates global marketing strategy formulation and execution, decision-making processes in multiple countries simultaneously. It emphasizes the extent of standardization and adaptation of marketing programs across several countries and the selection of appropriate entry strategies for foreign markets. The course puts particular emphasis in developing a global mindset to examine global opportunities and develop global strategies which leverage investments, knowledge and experience across many different countries. The course will examine global opportunities not only for large and small companies but also in regions and countries at various economic development stages. Prerequisite: Evening: MKT7200 Blended Learning MBA: (ECN7201 and MIS7200) One Year: MKT7200 Two Year: MKT7200 This course is typically offered in the following semesters: Fall and Spring

Department:

Marketing

Course Level:

Graduate Elective (Grad)

Course Credits:

3

Course Programs:

Graduate