**If you have taken and passed MKT7200 you cannot register for MKT7800 as these two courses are equivalent**
With ET&A as its underpinning, the course is divided into three general parts. We begin the course with a big picture view of marketing in the 21st century. The middle part of the course will focus on what we marketers call the 4 Ps product, place, price, and promotion. The course wraps up by understanding the need to constantly assess marketing's performance. The ongoing discussions, including the integrated project, will show students how marketing decisions are not made in functional isolation.