STRATEGY & TACTICS OF PRICING
MKT9501 Strategy and Tactics of Pricing
3 Elective Credits
The fact that companies use a number of different pricing structures is a testament to the importance of pricing for profitability and a competitive growth enhancement. Which price is the best one? Price determination is a top priority for managers in charge of marketing strategy or product strategy for existing or new products. It is also a key variable for CFOs and controllers who have to forecast and manage impacts of pricing changes on financial results of companies in competitive markets.
This course discusses a variety of pricing practices across products, services and industries and develops tools and competencies to evaluate pricing decisions and their consequences for profitability in light of companies' tactics and strategy. Students will gain exposure to pricing analytics and techniques with a focus on creating value for customers and charging for that value. MKT9501 also explores how companies can respond to pricing pressures and (re)structure their revenue models to adapt to increased competition and technological disruptions in global and dynamic markets.
Prerequisite: ECN7500: MANAGERIAL ECONOMICS- COMPETING TO WIN
Course Level:MSBA Elective (Grad),MSF Elective (Grad),Graduate Elective (Grad)