Follow all COVID-19 protocols, testing every 3-4 days (schedule here), and complete your Symptom Report daily. View the COVID-19 Dashboard.

MKT9502

PRICING IN THE INFORMATION INDUSTRIES

MKT9502

Course Description:

MKT9502 Pricing in the Information Industries 1.5 credit intensive elective Pricing as a managerial discipline draws on many domains of knowledge economics, consumer behavior, marketing, strategy, managerial accounting, law, and so on and, as customers or as managers, we all have some experience in the taking and/or setting of prices. In this context, offerings of the information (read "content") industries present an interesting challenge since intuition, conventional rules of thumb, traditional models, and plain-vanilla theories do not immutably apply. With this as backdrop, the 1.5-credit "Pricing in the Information Industries" intensive course offering will focus on five topics: (1) pricing principles, (2) pricing and information products, (3) product-line pricing, (4) pricing and bundling, and (5) pricing in the presence of network effects. Prerequisite: MKT7200 or MKT7800 or equivalent (_Marketing_ core)

Department:

Marketing

Course Level:

Course Credits:

1.5

Course Programs:

Graduate