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MOB7529

LEADING SUSTAINABLE INNOVATION

MOB7529

Course Description:

MOB7529: LEADING SUSTAINABLE INNOVATION (Previously titled LEADING AND MANAGING SUSTAINABILITY) 1.5 elective credits MOB 7529 "Leading and Managing Sustainability" an entrepreneurship, innovation, and strategy intensive 1.5-credit course focused on designing and developing sustainability-oriented innovations for growth. Innovation is the key driver of business growth and essential to sustaining competitive advantage. However, innovation has not been an integral part of an organization's engagement with society. The purpose of the firm has been recognized simply as to create economic value, but its character as a social entity has eroded over time. This course examines how companies integrate environmental and social responsibility into their products, services, processes, and business models with sustainability thinking--from the basic (e.g., cost reduction, compliance) to the inspiring (e.g., entrepreneurial eco-innovations). This effort calls for a systemic view, recognizing and engaging all stakeholders as an integrated whole that generates essential properties from the relationships between each other. In this course, students will 1) learn an integrated systems approach to simultaneously address social responsibility, ecological integrity and value creation; 2) apply design and systems thinking to develop sustainability-oriented innovations; and 3) analyze suitability, scalability and sustainability of innovations and business models from the perspective of entrepreneurs, investors, and managers. The course is highly experiential involving simulations, case studies with protagonists, and design challenges. To integrate sustainability into business strategy and decision-making, the course draws ideas from business strategy, resource economics, design, entrepreneurship, and innovation theory. Students who are interested in any of the following roles may find it useful: An entrepreneur wanting to understand sustainability as a business opportunity An individual or corporate strategy group developing a sustainability strategy An individual or corporate strategy group seeking growth through sustainability innovations A leader wanting to develop a culture of sustainability and organizational change An R&D group aiming to integrate sustainability into its innovation process A financier deciding whether to invest in a sustainability-oriented entrepreneur

Department:

Operations and Information Management

Course Level:

Graduate Elective (Grad)

Course Credits:

1.5

Course Programs:

Graduate